At the NYT, Michael M. Grynbaum reports on Mayor Michael Bloomberg's plan to abolish sales of large bottles or cups of soda outside of grocery stores.
The proposed ban would affect virtually the entire menu of popular sugary drinks found in delis, fast-food franchises and even sports arenas, from energy drinks to pre-sweetened iced teas. The sale of any cup or bottle of sweetened drink larger than 16 fluid ounces — about the size of a medium coffee, and smaller than a common soda bottle — would be prohibited under the first-in-the-nation plan, which could take effect as soon as next March.
Presumably, refills and the purchase of multiple smaller sodas will also be banned, in order to demonstrate that this isn't empty hot air that just happens to increase the price- and profitability-by-volume of soda. DiscussNext post