Imaginary orange gift-shop for the Golden Gate bridge

As part of the celebration for the 75th birthday of the Golden Gate Bridge, a group of artists led by Stephanie Syjuco have set up an imaginary gift shop for the Bridge, filled with tchotchkes in the bridge's iconic rusty orange (it's a custom color that is generally mixed in 500-gallon batches). The tchotchkes aren't for sale or anything -- they're just there as a kind of installation in celebration of that wonderful orange. Rachel Swaby covered the installation's opening for Wired:

It’s a souvenir store with a twist. “What is the most disconcerting is that there are no images on things,” says Syjuco. Apart from that iconic orange marking each and every object, there is no branding to speak off.”

The range of products on display is also slightly absurd: Pencils, keychains, and earrings sit atop a table. An Eames chair is perched on a stand to the left. Lined up on shelves against the back wall are mugs, pillows, plate sets, and bottles of unidentified red sauce. “I tried to overdo it,” says Syjuco. “There’s wine, deodorant, car air fresheners — it gets crazy.”

Painting the Store Red


    1. There is a gift shop up top on the city side. This installation is apparently part of an art show taking place at the old fort below the bridge (also on the city side).

  1. the materials purist in me is kinda disappointed that this color isn’t just the bridge’s actual rust, like the green of a copper roof.  though on second thought, allowing a bridge to rust is surely a foolhardy idea.

  2. The color is “international orange” according to a bar trivia question I had the other night.

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