"Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends."

Yes, it's true: The #Twitterbird had some work done.

  • xzzy

    It always amuses me how much significance companies attach to these events. Do they realize that no one cares except themselves?

    This isn’t to say that brand image isn’t important, customers do react to it and expect it, but finger wiggling and using long words to detail the ways it captures the spirit of the company is taking it too far.

    A better press release would be something like “we got tired of the old logo, so we made a new one. here it is, please update where necessary.”

    • OldBrownSquirrel

       ”Do they realize that no one cares except themselves?”

      I’m sure Adam “Ape Lad” Koford cares.

    • http://www.nathanhornby.com/ Nathan Hornby

      Agree wholeheartedly. Im a partner at a web and branding agency, and even when dealing with the most ‘enterprise’ of clients we wouldn’t put forth this kind of empty tripe.

      As you say, your brand image is incredibly importantly; but tweaking a logo isn’t news to anyone other than the guy that needs to pay the bill for the tweak. Sure it might help you engage with your customers better, even make more money – but keep it for the shareholder meetings.

      Much more newsworthy IMO is that the twitter bird has gone bald, intentionally or not.

  • Douglas Gardner

    I honestly didn’t even notice the logo had changed. It looks pretty identical to the last one.

    • http://twitter.com/MikeRiverso Mike Riverso

       That’s the smart part about the change. They’ve cleaned it up, made it simpler, but it’s still clearly recognizable as the twitter logo.

  • funkyderek

    Does it matter? It’s not even visible on the home page. Nor is the name “Twitter” except in the copyright notice at the bottom. Incidentally, the favicon is still the old slightly different logo.

  • Nylund

    This logo change reminds me quite a bit of the logo change the Toronto Blue Jays baseball team did for the 2012 season.  Take the old blue bird, darken it, and re-work the curves and tips to make it look more crisp and sleek:

    Twitter:
    http://static.ibnlive.in.com/ibnlive/pix/sitepix/06_2012/new-twitter-bird.jpg
    Blue Jays:
    http://news.sportslogos.net/wp-content/uploads/2011/11/jays-compare1.png

    • Nylund

      And, in both cases, the difference is subtle enough that, at first glance, the average person isn’t likely to see the change.  It’s still very recognizable as the same logo, just updated.   I can’t help but think that someone involved with the twitter logo update was inspired by what the Blue Jays did.  Heck, both the Blue Jays logo and the twitter logo come up if you google “blue bird logo.”