John K's T-shirt commercial for Stussy

Stussy x John K. from Stussy on Vimeo.
My pal John Kricfalusi (creator of Ren & Stimpy) made an animated commercial for his T-shirt designs that Stussy released today. I love John's animation work. I asked John to write a bit about the making of the commercial and here's what he had to say:

A couple years ago Stussy put out a bunch of shirts featuring Marvel superheroes.

Stussy's art director Adam Jay Weissman cooked up the idea and asked some non-Marvel artists to do their interpretations of their favorite characters. I picked Crystal and Johnny Storm.

Then last year Adam asked me to design 4 new shirts using my own characters and to redesign their mascot, the Stussy Rat. Once the designs were done they thought it would be fun if I animated a commercial for it. I suggested we make it a story first and include the commercial within and they said yes. I always liked how early television and radio used the stars of their shows to perform the ads for their sponsors and I have been pushing this idea online for a few years now. Finally someone let me do it!

It stars Bobby Bigloaf, a nerdy kid who dreams of one day growing up to be the greatest comic book writer in the world, and Slab N Ernie, the neighborhood bullies.

I used my crack crew of John Kedzie, Sarah Harkey, Geneva Hodgson, Ben Anders, David De Rooij, Sandra Rivas and Amir Avni to make the cartoon.

I drew the storyboards on paper and animated the cartoon using Toonboom's Animate program.

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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niktemadur

- “I just want to say one word to you, Sean (Stussy). Just one word.”
- “Yes, sir”.
- “Are you listening?”
- “Yes I am”.
- “Log”.
Ito Kagehisa

This shirt will make you a MAN, Bobby!

In fact I think women should probably avoid wearing that particular shirt.
http://bemused.geek.nz Robert Cruickshank

Humourless hysterical droids will file lawsuits accusing John, Stussy and anyone else they can collar of stereotyping and glorification of violence in 3… 2…
citizen

I was ready to order one of these when I noticed I could only give a shipping address in the US or Canada, which is odd because I had a look at the shipping rates page first where I’d found a long list of European countries…

Turns out I had to switch from the US site to the EUR version, which magically transformed the $24 shirts into €35 ($43.68) shirts. Dammit.
ponzicar

I feel like I”m back in the 90s.
Pickleschlitz

Making bullying FUN again!
http://www.mediocrityisthenewgenius.com Jeffrey Lamar

God and I love you..classic! Mark, I’m still in awe of the fact that you know John K. That’s awesome!!
Reblogged here and thanks for sharing. http://mediocrityisthenewgenius.com/2012/06/08/john-kricfalusi-creates-a-brilliant-animated-commercial-for-a-line-of-stussy-shirts/
http://disqus.com/Kimmoth/ Kimmo

Sold!

: D
http://twitter.com/AwesomeRobot AwesomeRobot

John K gets animation like a fish gets water.