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Papercraft phone-booth business-card

Cory Doctorow at 1:19 pm Tue, Jun 12, 2012

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Clark and Kent, an ad-agency, created this nifty business card that folds into a phone booth for added Supermanness.

Clark&Kent: Phone Booth Business Card (via Super Punch)

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE:  ads • Business • design • wide

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  • Sceadugenga

    Great papercraft design, but…“headquarter”?

    • Antinous / Moderator

      Do you see quarter for more than one head?

  • thedreadpiratewesley

    I do not think that word means what you think it means. 

    “Headquarter” is a transitive verb, meaning “to place one’s headquarters”.  Nothing wrecks a good campaign like bad grammar.

  • http://profiles.google.com/elkoubi Michael El Koubi

    Their website has it right, but the card doesn’t. I’d say misprint, but surely an ad agency would go through a vigorous proofing process for anything they’d get printed, right?

    http://clarkandkent.net/ 

    • jimh

      A typo, absolutely. Being in the business myself, I’d say it’s very poor work.

      While typos on other people’s materials can be blamed on designers and agencies, when it’s you who designs it, it’s a huge liability to hand one of these out. Maybe the card was a comp, and not mass-printed yet. But proofreading comes with the territory, even on comps when you’re shooting promotional photos of them.

      My other problem with this is the website. If you even bother to find the hidden links, there’s no actual work there. Just a video about an “X-Ray Vision” sticker to promote the agency, which immediately becomes a way to see women in their underwear. High concept stuff, obviously. Way to alienate 50% of the market. Sheesh.

      I wish them well, but I’m not thinking this is such a super agency. Real creative digs deeper.

      • CH

        Had to go check out the X-Ray Vision thingy… Whaaaaat??? I was thinking it was going to be something like a kitschy like the comic book ads for X-Ray glasses. Um… seriously dudes??? What kind of customers are you looking for?

        I doubt they are a real agency. I guess soon some guys will turn up, claiming it was an “art” project.

    • cbwallday

      And one more design problem that shows they weren’t ready for the big time.  On the initial home page, the phone booth has an interior blue wall and a yellow telephone.  Click to go “inside” of the phone booth, and it’s glass windows on all sides and a black telephone.  And where’d that trash can come from?

  • http://twitter.com/Moriash Nathan

    For a year or two, I carried personal contact cards that included instructions for folding it into an origami hopping frog, complete with fold lines and such. Strangely enough, a business card designed to be folded into a small jumping animal tended to get lost.  Then there was the one that made the blog rounds a bit back (first Google link I found: http://zactopia.wordpress.com/2010/08/25/but-can-your-business-card-fly/ ) for Norburn Model Aircraft.  It was printed on balsa, and was intended to be turned into a tiny model plane.  I’ve often wondered if anyone ever had that card around when they needed the number.  Likely not.  These kinds of things are nifty, but anything that delays or prevents the transition from pocket to Rolodex (or equivalent) is ultimately a failure for the intended purpose.

    • bobkat

      The recent trend of oddly-shaped cards (large squares and the like) fails for similar reasons; every time someone gives me a card that doesn’t fit in the standard credit-card-sized pocket in my wallet is immediately lost or thrown away.

  • ocularity

    What’s a phone booth?

    • OldBrownSquirrel

       It’s a more general-purpose version of that timeless artifact, the police call box.

  • http://twitter.com/dexitroboper dexitroboper

    Wonderella wants to talk to that ad agency.

  • http://twitter.com/fossilfuels Funk Daddy

    Ampersand fail.

  • semiotix

    Just look at the subtle off-black coloring, the tasteful three-dimensional thickness of it. Oh my god, is th… you know what? I’m tired of having to make the American Psycho reference in all these damn business card threads! Get someone else! *stomp stomp stomp stomp SLAM*

  • Anna Granfors

    I just wanna see one for Dr. John Smith that expands into a TARDIS. (John Smith being the name the Doctor uses when forced to by stupid apes.)

    And there wouldn’t be any typos on it, either. He’d have gone back in time and fixed them.

  • brainflakes

    This phone booth reserved for Clark Kent

  • http://www.facebook.com/people/Frances-Berman/100001176628934 Frances Berman

    Obviously, it’s an imaginary company. There are no phone booths in New York!