Before Apple stores open in the morning, employees use an iPhone app to ensure that each MacBook screen is opened to exactly the same angle. Writing at Forbes.com, Carmine Gallo, author of The Apple Experience, claims that "the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle… in other words, to touch the computer!" (According to the URL in Forbes, it's a 70 degree angle, but Gallo isn't specific in the text of the column.) "How Apple Store Seduces You With the Tilt of Its Laptops"
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