By Cory Doctorow at 11:47 am Fri, Jun 22, 2012
Incredibly, this is not an old ad encouraging you to nag your doc for a barbiturates prescription, but rather, a WWII-era Dupont anti-freeze ad.
Zerone and Zerex
They forgot the part about do not feed it to your cat.
What worries me is that if I have to choose one of those two faces for winter will I be forced to wear the other one in the summer?
That’s ZEREX, kids, not to be confused with ZaRex, the delicious fruit flavored drink concentrate!
Also by Dupont?
You’ll also turn green and look sad if you drink the stuff.
The talking duck face.
Isn’t ZERONE the secret ingredient in all digital technology?
On the one hand, the Du Pont duck mascot is intelligent enough to wear earmuffs. On the other, he’s stuck around here instead of flying south with the flock. Is he a rugged individualist, or is he antisocial? Maybe both. And why should I want to buy anti-freeze from a duck with those kind of values? This whole situation is fowl.
Why do you hate success?
Either face would be fine as long as I could also wear that cool hat and ascot.
both options scare the shit out of me.
I want to wear the Linkara face.
Antifreeze back then wasn’t always ethylene glycol – even into the late 60s a lot of it was basically methanol (with some kind of dye in it so you know you’ve bought something, and how dilute it is in your radiator.) The boiling point’s lower than water, so it wasn’t going to give you summer boil-over protection, but it was very effective at preventing freezing. And no, you really didn’t want to drink it.
We used the stuff in junior high school chemistry class – it was a cheap source of methanol.
Hrmm. Neither face appealing. Must investigate further.
Is the DuPont logo supposed to be the head of a sperm cell? Or is that just me?
ads automotive happy mutants illustration Old school Weird
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