Jesse Singal, on the scientific significance of Diablo III's preternaturally demanding fanbase: "The game has unleashed a torrent of nerdrage. White-hot, screeching nerdrage. Nerdrage about how the game is balanced, about technical issues, about the non-responsiveness of Blizzard’s customer service. And I propose that the nerdrage sparked by Diablo 3 can help us unravel a mystery that has long eluded scientist and sociologist alike (not really): What causes nerdrage? What are the factors that determine its intensity, its duration, and its contagiousness?