Almost a year ago, Just Do It!, a film that follows the adventures of direct action environmental activists in the lead-up to the Copenhagen climate summit, was unleashed on the world. A joyful romp around the ins and outs of our corrupted political system, the film grants its viewers the kind of access to the young (and not-so-young) ideologues battling the man in their bid to save the planet previously only granted to undercover agents working for the Metropolitan Police. It's a great movie, and last week its makers released it for free download and sharing under a Creative Commons license.
The film has been made for the most part outside of the traditional process, with crowd-sourced funding playing a big role during post-production. Since last July, the tireless team at Just Do It! HQ have been working with fans of the project to get the film screened in local cinemas and at universities, and taken up by Netflix. A CC release was initially delayed to allow a window to the cinema, TV, and DVD releases, and to agitate for inclusion on the American film festival circuit. Now that the CC release is finally with us, the team are soliciting donations from anyone who feels moved by their efforts to get a tale modern outlaws out into the world. And of course, they want as many people as possible to see the movie, and be inspired to join the fight to save the planet.
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