Digg dug own grave

Alexis Madrigal on what went wrong at Digg: letting publishers, PR hacks and power users rule the roost instead of everyday readers.

The only way to consistently get stuff on the home page was to work at it like a job. ... everyday users were realizing that nothing they submitted ever even had a chance in hell of going to the front page. They weren't empowered netizens visiting from the future, but chumps who were being played by Digg and a bunch of "social-media consultants."