Greenpeace and Yes Lab vs Shell

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Greenpeace and the Yes Lab created a faux Shell site and are crowd sourcing ads criticizing Shells' Arctic drilling plans. (Above, an example generated by egilaslak.) In a statement released today, Shell refers to the site as a "scam but they apparently haven't fired off a nastygram to Greenpeace yet. This is on the heels of their June hoax involving a model oil rig and a fake party combined into a multi-layered prank that played some media outlets (ahem) for rubes.

"Is Greenpeace's prank on Shell oil a 'scam'?"

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