Greenpeace and the Yes Lab created a faux Shell site and are crowd sourcing ads criticizing Shells' Arctic drilling plans. (Above, an example generated by egilaslak.) In a statement released today, Shell refers to the site as a "scam but they apparently haven't fired off a nastygram to Greenpeace yet. This is on the heels of their June hoax involving a model oil rig and a fake party combined into a multi-layered prank that played some media outlets (ahem) for rubes.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.