I first met Lorenzo Maggiore a couple years ago in yoga class, and run into him at the beach from time to time—he's an accomplished surfer, and pops a mean Adho Mukha Vrksasana. But until recently, I had no idea he was also the inventor of Bug-a-salt (Twitter), a novelty gadget that allows you to shoot houseflies dead (yet delightfully intact!) with a pinch of salt.
Our yoga teacher just told me today that Bug-a-salt has gone crazy viral, and he isn't kidding. Nearly a million YouTube views on the "how it works" video; news reports all over the place, and he's reached 10 times the original fundraising goal on indiegogo.
Go, Lorenzo! I think you are about to become very rich.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: email@example.com.