Advertising supplement from 1880: sweet typography

Advertising supplements were a lot more fun to look at in 1880. Submitted as evidence: this issue of the Philadelphia Grocer.

If you have a thing for typography


    1.  You beat me to it.

      * * *
      Wow . . . “shot and bar lead.” Reminds me of the running gag on the Bob & Ray show . . . a radio soap opera sponsored by a lead ingot company.
      * * *
      “Handsomest packages in the world.”

      I’d love to see those!

  1. Some dude with an awesome outfit and a twirly mustache slaved over this design for days, hand-producing everything (these days a similarly-dressed dude in Brooklyn probably does the same thing). Great stuff.

    My eye was immediately drawn to HECKERS self-rising flour, was disappointed (my last name is Hacker).

  2. From the days when corporate logos were beautifully designed instead of being abstract patches of God knows what, and when company names told the reader about the product instead of being meaningless two-syllable sound blobs.  Love this stuff.

  3. Pfff, what kind of hoity-toity smooth-handed crowd is this merchant selling his wares to? Prepackaged soap?! Real Americans make their own, out of bar lead and starch.

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