Advertising supplement from 1880: sweet typography

Advertising supplements were a lot more fun to look at in 1880. Submitted as evidence: this issue of the Philadelphia Grocer.

If you have a thing for typography

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE: ads • Copyfight • design • happy mutants • Old school • philadelphia • typography

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http://twitter.com/_jolo_ JM Solé

Also, Chris Ware. First thing I thought of even though I’m a type designer.
- http://www.flickr.com/photos/stefan_e_jones/ Stefan Jones
  
  You beat me to it.
  
  * * *
  Wow . . . “shot and bar lead.” Reminds me of the running gag on the Bob & Ray show . . . a radio soap opera sponsored by a lead ingot company.
  * * *
  “Handsomest packages in the world.”
  
  I’d love to see those!
  - http://www.xradiograph.com/ OtherMichael
    
    Truth in Advertising – my Monongahela Ingot is still shiny to this day!
- Mark_Frauenfelder
  
  So much! http://d1466nnw0ex81e.cloudfront.net/iss/600w/397/113971/6139011_1.jpg
http://twitter.com/JoeDoubleYou Joe Williams

Joseph Campbell’s Beefsteak. Eat your bliss.
penguinchris

Some dude with an awesome outfit and a twirly mustache slaved over this design for days, hand-producing everything (these days a similarly-dressed dude in Brooklyn probably does the same thing). Great stuff.

My eye was immediately drawn to HECKERS self-rising flour, was disappointed (my last name is Hacker).
http://artdonovan.typepad.com Art

The hand lettering is magnificent , as are the colors and overall design.
Illudium_Phosdex

From the days when corporate logos were beautifully designed instead of being abstract patches of God knows what, and when company names told the reader about the product instead of being meaningless two-syllable sound blobs. Love this stuff.
semiotix

Pfff, what kind of hoity-toity smooth-handed crowd is this merchant selling his wares to? Prepackaged soap?! Real Americans make their own, out of bar lead and starch.