Comments on: Man demonstrating milk carton design has difficulty opening it (video)

By: cdh1971

cdh1971 — Sat, 11 Aug 2012 07:53:00 +0000

In Soviet Russia, Tetra Paks You!

But anyway – the subject of this post looks just like the milk packaging common it the U.S. until a few years ago when the same cartons, but with a threaded cap on the top became common, say, um….eight or five years ago, at least for the half-gallon sizes. Smaller than that it still is mostly the glued, open-at-one-end-not-the-other cartons.

I’m pretty sure the glued, open-at-one-end-not-the-other cartons were originally invented by the Tetra Pak company. I know for certain the updated version of these, but with the screw-top are.

By: Antinous / Moderator

Antinous / Moderator — Fri, 10 Aug 2012 21:14:00 +0000

But if you translate it, we can’t use it as the new Hitler Finds Out.

By: RuthlessRuben

RuthlessRuben — Fri, 10 Aug 2012 20:27:00 +0000

We’re mostly pretty morbid and dark, yes. Which might explain why so many British comedy shows are disproportionately popular in Austria.

But we also call the Germans stiff and humorless, while the Germans in turn usually forget we exist. As one German humorist living in Vienna put it “Most Germans have no opinion on Austria, but every Austrian has an opinion on Germany”.

Probably because we’re the smaller sibling.

By: Scratcheee

Scratcheee — Fri, 10 Aug 2012 19:41:00 +0000

Snopes has an interesting overview of that event, and they point out that not only wasn’t it the first time he had seen one, but he wasn’t even particularly mystified by it. It’s fun to believe that his type are stupid though, right?

By: Henrix Gudmundsson

Henrix Gudmundsson — Fri, 10 Aug 2012 19:29:00 +0000

That would be another brand of packaging. Presumably even the original Tetra Pak, or just another company’s version of it. ;-)

By: Henrix Gudmundsson

Henrix Gudmundsson — Fri, 10 Aug 2012 19:28:00 +0000

As a former employee of a Swedish dairy company I have to say that that’s what you get when you use cheap knock-offs of Tetra Pak.

Off course, there may be some merit in not just giving more money to the Rausing family, which, as we’ve seen recently, lead to drugs and murders.

By: IronEdithKidd

IronEdithKidd — Fri, 10 Aug 2012 19:00:00 +0000

Reminds me of the first time George H. W. Bush saw a grocery store bar code reader. Edit: Here's some video. It's the best I could find of the incident.

By: mat

mat — Fri, 10 Aug 2012 18:40:00 +0000

Both true. Austrian humour is particularly dry and dark. If you do a search for the cartoonist Deix (image search will provide enough material), you should get a sufficient idea without getting the hassle of the language barrier.

By: alex kapets

alex kapets — Fri, 10 Aug 2012 18:35:00 +0000

He actually did it wrong.
In Russia we are still using this type of boxes. He is dont need to cut box – it opens when you push corners by fingers

By: dragonfrog

dragonfrog — Fri, 10 Aug 2012 18:26:00 +0000

I thought Austrians were specifically famous for their humourlessness. But maybe it’s just that they have a particularly dry and subtle sense of humour that is largely inaccessible to outsiders.

By: mat

mat — Fri, 10 Aug 2012 18:11:00 +0000

As probably expected, they actually talk about the “ingenuity” of that particular packaging while demonstrating the contrary.

By: mat

mat — Fri, 10 Aug 2012 18:10:00 +0000

Ah, okay. I get the problem. Yeah, I agree: we Germans aren’t actually famous for our humour. Actually, these are Austrians. Whole different story, I guess ;)

By: Adam Greenfield

Adam Greenfield — Fri, 10 Aug 2012 17:34:00 +0000

Maybe, I did wonder what they were saying.

By: ChicagoD

ChicagoD — Fri, 10 Aug 2012 17:23:00 +0000

I think you might just have been blessed with a sense of humor. Not normally associated with the deutschsprachige, but hey, there are exceptions to everything.

By: mat

mat — Fri, 10 Aug 2012 17:09:00 +0000

Am I the only one to recognize that this hilarious demonstration is actually intended to look awkward? Is it because I speak German?

By: Eddie Perkins

Eddie Perkins — Fri, 10 Aug 2012 17:04:00 +0000

Brilliant example of what I’ve nearly always found to be true in my life, the suits know nothing about the products we make for them.

By: Adam Greenfield

Adam Greenfield — Fri, 10 Aug 2012 16:59:00 +0000

I grew up eating school lunches with those tiny milk cartons and never had much of a problem with them. But now I hear kids are drinking the stuff out of bags which to me just seems crazy.

By: show me

show me — Fri, 10 Aug 2012 16:58:00 +0000

He should have asked a software developer for advice on this. Rule #1 is that you NEVER do a live demo!

By: RKTR ♫soundcloud.com/rktr

RKTR ♫soundcloud.com/rktr — Fri, 10 Aug 2012 16:45:00 +0000

The milk carton is easily one of the most frustrating packaging designs ever made, right up there with clamshell plastic packaging!

By: Adam Greenfield

Adam Greenfield — Fri, 10 Aug 2012 16:39:00 +0000

Nice, is there a translation of this? I would love to hear the awkward conversation as this royal fail happens.

By: seyo

seyo — Fri, 10 Aug 2012 16:38:00 +0000

This is a hilarious video, but this guy also seems to be particularly inept.

By: Nathan Hornby

Nathan Hornby — Fri, 10 Aug 2012 16:34:00 +0000

Brilliant.

One of my guilty pleasures is watching shopping channels (as entertainment, not a means to procure goods) and the frequency in which things don’t work properly is hilarious – and yet people still buy them in droves.

By: Aaron Gilliland

Aaron Gilliland — Fri, 10 Aug 2012 16:34:00 +0000

It certainly protects milk from Austrians.