So a bunch of guys go fishing, and they take a long an underwater camera, encased in a mobile, waterproof housing. Basically, their camera can move around underwater, like a little RC car.
Then this happens ...
I have a sneaky suspicion that this video might be an advertisement for camera equipment. But whatever. It's beautiful. You win this time, viral marketers.
Maggie Koerth-Baker is the science editor at BoingBoing.net. She writes a monthly column for The New York Times Magazine and is the author of Before the Lights Go Out, a book about electricity, infrastructure, and the future of energy. You can find Maggie on Twitter and Facebook.