Gizmodo acquired a copy of the Apple Genius Training Student Workbook. At the Apple Store, computers don't "crash," they "stop responding;" software never has a "bug," it just has an "issue;" and products don't run "hot," just "warm." From Gizmodo:
The point of this bootcamp is to fill you up with Genius Actions and Characteristics, listed conveniently on a "What" and "How" list on page seven of the manual. What does a Genius do? Educates. How? "Gracefully." He also "Takes Ownership" "Empathetically," "Recommends" "Persuasively," and "Gets to 'Yes'" "Respectfully." The basic idea here, despite all the verbiage, is simple: Become strong while appearing compassionate; persuade while seeming passive, and empathize your way to a sale.
No need to mince words: This is psychological training. There's no doubt the typical trip to the Apple store is on another echelon compared to big box retail torture; Apple's staff is bar none the most helpful and knowledgable of any large retail operation. A fundamental part of their job—sans sales quotas of any kind—is simply to make you happy. But you're not at a spa. You're at a store, where things are bought and sold. Your happiness is just a means to the cash register, and the manual reminds trainees of that: "Everyone in the Apple Store is in the business of selling." Period.
"How To Be a Genius: This Is Apple’s Secret Employee Training Manual"
Coming after improvements to Firefox and continued unease at Google’s life-pervading insight, this image is outperforming the ███████ ████ Virality Control Group today (via). It got me thinking about all the promises that were made. Here’s the earliest article in Google News to contain “Big browser” in its headline, published by Time Magazine on Nov. […]
The WiFi232 is a traditional old-timey old-schooley Hayes-compatible 300-115200 baud modem, no wider than its own parallel DB25 port. Automatically responds with a customizable busy message when already in a call. The killer app seems to be using it to get internet onto ancient retro portables like the TRS-80 Model 102, but it’s been put […]
Most tech-media takes on the iPhone’s 10th anniversary are bland and self-congratulatory, but I like Tom Warren’s at The Verge. He laments how Apple’s pocket computer killed his inner nerd. As a youngster, he’d be constantly tearing down and building computers, even in the sweltering heat of summer. But now… …All of that tinkering and […]
If you often find yourself far away from AC power, or just want to guarantee that you’ll have GPS access on your next camping trip, the SolarJuice External Solar Battery is an excellent companion for outdoor adventures. It’s currently available in the Boing Boing Store for $59.99.The SolarJuice has a 26,800 mAh battery capable of […]
Between election hacks, ransomware, and Devil’s Ivy, the cybersecurity space is booming as malware and hackers become more sophisticated. If you’re interested in pursuing a career in ethical hacking, or just want to secure your own devices, The Super-Sized Ethical Hacking Bundle is a great resource.In this bundle, you’ll learn the fundamental skills of ethical hacking, prepare […]
The TREBLAB X11 Earphones are versatile, offer great sound, and are currently $32.99 in the Boing Boing Store.These Bluetooth earbuds are a great workout companion. They’re totally sweat proof and their ear-fins keep them snugly in place during high activity — something that Apple’s AirPods can only do if you were blessed with precisely the […]