TONX coffee, video shopping, and Pesco's wife

Joyusssss-1 Joyussssss

Joyus is an online retail start-up where the stories of the products (from a mix of smaller indie makers and larger brands) are told through videos. My wife Kelly Sparks is fashion director there. They focus on four categories -- fashion, beauty, home, and food. Last year on Boing Boing, Xeni posted about TONX artisanal coffee delivery service. Now over at Joyus, Emily Olson talks with TONX's Nick Griffith about brewing a great cup of coffee using an AeroPress: "Brew Your Best Cup of Coffee at Home"

And if you're into women's fashion, please check out Kelly's videos at the Joyus Fashion Channel!

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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Angryjim

why do they do the aero press upside down? Weirdos.
- http://twitter.com/13tales Tom Armstrong
  
  Some people (enthusiasts, I think, including some winners of the Aeropress championships) use it that way. There may be other reasons for it, but the most obvious one is that it lets you customise the brew time to a greater degree. Right-way-up Aeropress starts dripping through the filter into the cup even before you push the plunger down.
  
  Here’s a guide: http://coffeecollective.blogspot.com.au/2010/01/updated-aeropress-brewing-method.html
http://twitter.com/SSSasky SSSasky

They didn’t explain how to make the best cup at all. It was just a weird ad.
Grey Devil

Interesting site, i like the concept. Sadly their Fashion section is directly just for women so i’ll have to pass.
Kent Quirk

Sadly, that was a useless video; they didn’t talk about how fine to grind, and they didn’t give any technique to using the Aeropress except to show it being used upside down from the way that Aeropress describes.
- Rob Whyte
  
  This video is almost exactly how I make my morning coffee (including the inverted AeroPress), so I’ll give you my personal opinion. I grind as fine as my grinder will go, then add it to my inverted AP, along with water that’s about 30 seconds off the boil. I stir it and let it sit for about a minute, then invert and press.
  
  I have recently been experimenting with adding a bulletproof coffee component to my morning cup by including 25g of unsalted butter and 2 tablespoons of MCT oil instead of milk or cream and blending it all in a Magic Bullet blender. Mark Frauenfelder approved!
  - Bob Dole’s Commie Doppelganger
    
    Thank you for that link; without it, I would not have known that non-expensive coffee is full of unspecified toxins that will dull my mental edge and prevent me from being the best type a+ super executive high achiever something etc.
  - ChickieD
    
    The video didn’t show adding water into the coffee, but I thought the aeropress made an expresso brew that had to be watered down to make “Americano.”
Their feldspars

They sell “organic” products with ingredients like sodium coco-glucoside tartrate, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, sodium cocoyl hydrolyzed amaranth protein, sodium cocoamphoacetate, cocamidopropyl hydroxysultaine, lauryl glucoside, sodium methyl cocoyl taurate, sodium hydroxypropylsulfonate decylglucoside crosspolymer, sodium cocoyl glutamate and sodium lauryl glucose carboxylate.
retepslluerb

Boy, Moleskine has a lot to answer for.
- Guest
  
  The fault, dear retepslluerb, is not in our Moleskines but in ourselves
  - retepslluerb
    
    Because we tend to fall for these “product stories”?
http://www.facebook.com/people/Katrina-van-Malksvig/100000571611598 Katrina van Malksvig

awesome! a hipster version of QVC!
peterskater

“Pesco’s wife” ! Tell me I wasn’t the only one caught off-guard by that headline!
- Antinous / Moderator
  
  Given that he mentions his children fairly frequently, I’m pretty sure that it’s just you.
  - GoatLordMessiah
    
    Given that it is written by David, he could have wrote “my wife” there as well, unless he only talks in third person in headlines.
    - TrevorSweet
      
      Good point! I’m not sure if peterskater is surprised to learn that David is straight or that he talks in the third person!
  - twianto
    
    So only heterosexuals can have kids? That’s one heck of an assumption.
- NateXT
  
  I can see where you’re coming from, but appearances and mannerisms that might cause you to form an opinion about a person’s sexuality can often be misleading.
BadIdeaSociety

So, this is like Peterman from Seinfeld.
iratbeclimbingforale

“Best cup of coffee” lost me when I saw the grinder they’re selling. Sorry, but that Cuisinart is an extremely loud mess of a grinder. Grinds unevenly and the plastic burrs wear out quickly. Spend an extra thirty bucks for a Capresso…
http://twitter.com/mnsmirnoff Manuel Smirnoff

David, she may be trying to KILL you, man.
http://www.sciencedaily.com/releases/2007/06/070614162223.htm
A friend and I dropped unfiltered coffee (went to paper filters) and we both dropped our cholesterol considerably. I wouldn’t touch unfiltered coffee with a ten-foot pole now.
- http://www.angrycrank.com woland
  
  The aeropress uses paper filters.
  - GoatLordMessiah
    
    Not only paper:
    
    http://www.kickstarter.com/projects/kaffeologie/s-filter-a-reusable-coffee-filter-for-aeropress
Bokonon

Pesco’s wife is awesome