Video: graffiti artists create wine labels

French winery Cave Fin Bec brought in eight graffiti artists from around the globe to paint on large wooden canvases made from wine crates. The art was then used for a series of wine labels. The winery commissioned my old friend Chris Courtney of Rebild.tv to document the project. myFINBEC

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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“Proprietor Mathier Yvo assigned each artist a specific wine from the Fin Bec estate to interpret visually through their creative style.” In other words: get drunk and paint graffiti.

Imagery Winery does something similar, without the hipster aspect.
connie1946

The finished labels are delightfully elegant, however why wasn’t this video labelled (by BB) as a blatant advertisement for the winery? If this isn’t an ad, then what IS an ad?
- David Pescovitz
  
  A pretty good clue that a post is an advertisement that we were paid for is that the post will say ADVERTISEMENT at the top.
  - connie1946
    
    This post lacks the ADVERTISEMENT caveat. I suppose it’s an unpaid advertisement then. I’m new to BB, so it may take me a while to differentiate advertisements from regular posts.
    - David Pescovitz
      
      No. This post is not an advertisement. It is about an advertisement. There is a difference.
noah django

you know how you know you’re old? when the last place you saw Revok was bombed up every few miles on Nashville’s 440.
mattcornell

Cause nothing shores up a graffiti artist’s street cred like having their work on a wine bottle.
http://jeroentiebout.net jeroen

Is it hip to put the labels on sideways?
- Mark Rafter
  
  That got me also. The paintings were oriented in a vertical fashion and then flopped over on the finished result. I would have been upset as an artist.
- rewhu
  
  Perhaps it has to do with how the bottles are stored. I’m not a wine expert but I believe the bottles are supposed to be stored sideways so the corks stay wet. If the cork dries out it can break off into the bottle and thereby ruin the wine. So sideways bottle perhaps denotes sideways labels?
  
  And probably because it looks hip.