Pinker tackles everything from the fallacy of the blank slate to the psychology of indecent proposals and why he's catching flack for arguing that violence is decreasing.
In one particularly interesting bit he makes the case for defending the rights of dissenters as a way to help avoid "collective delusions," such as Hilter's Germany, Stalin's Soviet Union or the European witch hunts which tortured to death 150,000 woman who were suspected of causing ships to sink and crops to fail by casting spells.
"You look at them retrospectively and you wonder, 'How could everyone have been so mad?' On top of being evil these ideas seem patently ludicrous. How can you have a collective delusion overtaking an entire society? And it looks like one of the answers is that if dissenters are punished and can anticipate they're going to be punished, then you might have a situation where no one actually believes something, but everyone else believes that everyone else believes it. Therefore no one is willing to be the little boy that says the emperor is naked. And this 'pluralistic ignorance' as it's sometimes called is easily implemented when you have the punishing or censoring of unpopular views."
From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous. There was a time, Stafford says, when the […]
“Would you jump? Or would you chicken out?” That’s the question asked of 67 different people who were asked to jump off a 10-meter diving tower into a pool. None of them had done it before, and it took most people a while to work up the nerve. I could do it, as long as […]
Dan Ariely, professor of psychology and behavioral economics at Duke University, set up an experiment to measure dishonesty using a coin and a six-sided die. Conclusion: “if the person running the system is telling us corruption or dishonesty is allowed, our understanding of what is acceptable changes instantly.”
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]
When Apple revealed the new MacBook in 2016, one of the biggest issues raised with the notebook’s new design (aside from ire over the slew of new adapters you’d inevitably have to buy) was the removal of one of its most beloved proprietary features, the magnetic charging cable. Thankfully, third-party peripheral makers have taken up […]