Art textbook with no art: school trying to fix it


21 Responses to “Art textbook with no art: school trying to fix it”

  1. Is OCAD a state institution or a private, for-profit art school?

    I would love for a journalist to seriously examine the thought process of the decision-makers involved who initially thought that was a feasible notion.  The people who saw all the realities beforehand and decided, “yeah, that will work.”

    Basically, “What. Were. They. Thinking?”

    • rrh says:

       “What’s for lunch?”

    • invictus says:

      Where by “state” you mean “province,” since this is Canada. It’s a combination of federal and provincial funding and yes, OCAD is a public institution.
      (Some day I’ll bring myself to say “OCAD University.” That day is not today.)

      • Daemonworks says:

        Unless they’re using “state” as a synonym for government, in which case it’s being used correctly regardless of where the events are happening.

        • invictus says:

          Given that Mr. Holmen’s location is listed as Dallas, TX, I feel my interpretation was more reasonable than the rather uncommon synonym for “government” you propose.

    • AirPillo says:

      Pearson has an army of sales reps who meet with institutions and hard-sell these custom editions. It makes them a fortune because it grants the campus bookstore a monopoly and they can charge more money for the custom (often printed to subpar standards) than the original it’s based upon. 
      The books had already been printed for them, so the university likely had the choice of going ahead with it and maintaining their extortionate monopolism, or turning it down and having to actually use a textbook the students can buy at fair market value elsewhere.

      Being familiar with Pearson I guarantee you that not only were these books not illustrated at all, but they were also probably badly bound paperbacks with pages printed on thin, translucent paper the fragile likes of which you’ve probably never seen before. Most of them were probably also at least cosmetically damaged while being bound, and were sold anyway.

  2. kP says:

    It’s like the Braille edition of Playboy.  You have to use your imagination!

  3. Aram Jahn says:

    I read Cory’s article on this from earlier this week, and thought maybe it was some “meta” way for professors to address the state of the commodified Art-welt NOW – you’ll have to do some digging online to see that stuff, sorry about the $180, but wait till we discuss Warhol, 20th century art forgeries, the 1980s and the rise of the $40 million dollar paintings by Masters, bought by bankers and kept in vaults as investments, Jeff Koons, etc, etc…then I realized this weed was REALLY good.

  4. mtdna says:

    Art books don’t necessarily need much art in them. One of the most highly regarded books on photography, On Photography, by Susan Sontag, had no photos in it at all. Of course, it’s only $4.68 on Amazon, but still…

  5. SoItBegins says:

    Maybe the book with no art is in itself art. It’s a postmodernist statement.

  6. EH says:

    Haw haw, I hadn’t known that they actually included space for the art that wasn’t included! “Insert your own Reubens here.”

    Also: LOL @ pdf letter.

  7. John Irvine says:

    I’m betting these will be high-dollar collectors items fairly soon.

  8. greebo says:

    OCAD is a public university (there are no private universities in Canada).
    Next door, at the University of Toronto, we had a memo from the dean this week reminding us that it is against university policy to make the purchase of any materials (books, clickers, whatever) mandatory for students – i.e. we should not be using mandatory purchases as a backdoor way of adding to tuition fees. Presumably the memo was a reaction to the flack OCADU is getting over this.

  9. invictus says:

    One of the worst examples of text design I’ve ever seen was in my “Rhetoric of Print Design” textbook. And I don’t mean mistakes; I mean page-long solid blocks of small-print text for tens of pages. Whitespace? Who could afford all that white ink?!
    I think the 500-page book had maybe two illustrations.

  10. noah django says:

    tl;dr version:
    “backpedal, backpedal, backpedal.  placating angry students.  placating angry internet.  absolutely no admission that we were involved in a blatantly insane rip-off.”

  11. C W says:

    I know someone that did some work for a local Scientology office (freelancers need money too) and they gave the person a book on L Ron Hubbard’s dictions on art. Naturally, it was hundreds of pages of psychotic drek with zero images. It ended up in the garbage before the person made it around the block, which is a shame, because that stuff makes GREAT coffee table books.

  12. Analog Kid says:

    copyright clearances??
    Last time I checked, anything over 100 years old has no copyright issues.

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