Kawaii Catastrophe: Japanese insurance brochure depicts adorable disasters that can befall your home

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7 Responses to “Kawaii Catastrophe: Japanese insurance brochure depicts adorable disasters that can befall your home”

  1. Sekino says:

    What’s more puzzling, this or the North American belief that cartoons, animation and comics are art forms only good for children? 

    I wish our pamphlets had fun characters instead of douchey stock people grinning.

    • benher says:

      Thank you! This is the most succinct rebuttal I’ve seen to these “Japan so Kuh-Ray-Zee” posts. 

      The North-American-Centric view of comics, animation, and humor gave us the prudish Comics Code Authority and a think-of-the-children mindset that does nothing but punish would-be creators and consumers of culture.

  2. Robert Cruickshank says:

    I would like information about sewer backup coverage, please.

  3. bloopeeriod says:

    How to infantize a culture:101

  4. MattAlt says:

    That’s the funny thing — it ISN’T really infantile, though I can imagine why someone un-used to kawaii might think so. No Japanese in their right mind thinks tsunami are cute and cuddly. Soft, approachable illustrations like this are simply a form of visual shorthand that makes people pay attention where it needs to be paid. 

  5. nachoproblem says:

    This is exactly how I imagine Lego houses being destroyed.

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