Check out the rest of the illustrations.
Kawaii. The aesthetic of Japanese cute. You love it or hate it, but you can't escape it, as Hiroko and I learned when renewing the insurance on our house. Japan being Japan, the pamphlet that explains the different levels of coverage features helpful super deformed illustrations of the catastrophes that can befall homeowners. We aren't insuring our house through Playskool. One of Japan's biggest banks gave this to us.