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Xeni Jardin at 7:25 am Thu, Sep 27, 2012
Frankly, I think they need to re-think the very essence behind the entire ‘Science, It’s a Girl Thing’ effort. It was built with the wrong spirit. Sure, the video was especially, mind-bogglingly obtuse, but their website’s caption- for instance- is still written in lipstick and the ‘science’ factoids displayed sure go out of their way to include stuff on shopping and chocolate (thankfully, it seems they have removed info on dieting).
The whole thing is dripping with every old, tired stereotype that reinforce that girls aren’t interested in science for what it is, simply because it doesn’t involve makeup and cupcakes and squee. It seems they try hard to dispel the stereotypes against science (that science is ‘boring’) but that they’ve fully embraced the pop-culture image of what girls supposedly are and are passionate about. It looks like they’ve given up and accepted that girls are truly on average vapid, navel-gazing creatures hopelessly lost to anything that doesn’t come in a pretty, sparkly package. I just can’t look at it and think that it’s a good, progressive effort. It’s disguised as such but the actual content is the same old crap that’s been dished out at girls time and time again.
Get back to square one. Get some people who have real faith in young girls’ and their brains and have them speak to them as intelligent beings who can be curious and passionate about something else than lipstick for ten minutes.