An update from Rupert Murdoch's experiment in news publishing without search-engines: the oligarch has reversed his policy regarding the Times (which went paywall in 2009), and he will now allow Google and other search tools to index the first two sentences of each article. Of course, anyone who sees a Times article in her search results will not be able to read it, unless she pays for it, or unless she is among the 130,000-odd digital subscribers to the service. What's more, any page of search results displaying an unfollowable link to a Times story will also include a followable link to another story covering the same subject.
PaidContent says that this represents "the publisher [...] having to look in new places to maintain customer acquisition momentum." Back in 2010, I spent a week on the phone with a NewsCorp exec, digging into the company's paywall numbers, concluding that they were engaged in spin intended to obscure the truth of the outcome of their experiment. However, back then, the Times was boasting 200,000 paid users (though they wouldn't say how many paid £1 for a single day's access, how many got a subscription free with their mobile phone service, and how many were regular subscribers), and now that number has declined to 130,000. Take that for whatever it's worth.
Rupert Murdoch Admits Defeat: Now Wants London Times To Appear In Search Results
Your Roomba vacuum cleaner collects data about the size and geometry of your home as it cleans and transmits that data back to Irobot, Roomba’s parent company — and now the company says it wants to sell that data to companies like Apple and Google.
The American “productivity paradox”: technology keeps marching, but the amount of profit generated by the average worker’s average hour is stagnant.
You know all those health industry lobbyists who say that the American healthcare industry will go broke if it has to take care of the health of Americans?
The TREBLAB X11 Earphones are versatile, offer great sound, and are currently $32.99 in the Boing Boing Store.These Bluetooth earbuds are a great workout companion. They’re totally sweat proof and their ear-fins keep them snugly in place during high activity — something that Apple’s AirPods can only do if you were blessed with precisely the […]
Whether you’re a seasoned entertainment industry veteran or a student working on your first spec script, having the right tool for the job will make a huge difference in your focus and productivity.Final Draft 10 is far and away the world’s best screenwriting software, used extensively by professional film and TV writers at top production […]
Web content creators who don’t have a solid SEO strategy should take note of Webtexttool. It’s a service that pulls in anonymous data from their entire user base to offer crowdsourced guidance that increases your search page ranks. By analyzing prior user successes, it helps you better gauge how your posts will perform at a […]