An update from Rupert Murdoch's experiment in news publishing without search-engines: the oligarch has reversed his policy regarding the Times (which went paywall in 2009), and he will now allow Google and other search tools to index the first two sentences of each article. Of course, anyone who sees a Times article in her search results will not be able to read it, unless she pays for it, or unless she is among the 130,000-odd digital subscribers to the service. What's more, any page of search results displaying an unfollowable link to a Times story will also include a followable link to another story covering the same subject.
PaidContent says that this represents "the publisher [...] having to look in new places to maintain customer acquisition momentum." Back in 2010, I spent a week on the phone with a NewsCorp exec, digging into the company's paywall numbers, concluding that they were engaged in spin intended to obscure the truth of the outcome of their experiment. However, back then, the Times was boasting 200,000 paid users (though they wouldn't say how many paid £1 for a single day's access, how many got a subscription free with their mobile phone service, and how many were regular subscribers), and now that number has declined to 130,000. Take that for whatever it's worth.
Rupert Murdoch Admits Defeat: Now Wants London Times To Appear In Search Results
Despite Trump’s denial of climate change the the ghastly attacks on climate science and mitigation in the new proposed budget, the Carbon Bubble — which overprices hydrocarbons and the industries that rely on them, as though we’ll be burning all of them with impunity — is about to pop.
My latest Publishers Weekly column announces the launch-date for my long-planned “Shut Up and Take My Money” ebook platform, which allows traditionally published authors to serve as retailers for their publishers, selling their ebooks direct to their fans and pocketing the 30% that Amazon would usually take, as well as the 25% the publisher gives […]
The Irish Pub Company offers Irish pub interiors in six styles: “Modern,” “Brewery,” “Shop,” “Country,” “Celtic” and “Victorian.” Choose your package and they’ll ship you a bar, as well as “flooring, decorative glass, mirrors, ceiling tiles, light fixtures, furniture, signage, and bric-a-brac.”
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]
When Apple revealed the new MacBook in 2016, one of the biggest issues raised with the notebook’s new design (aside from ire over the slew of new adapters you’d inevitably have to buy) was the removal of one of its most beloved proprietary features, the magnetic charging cable. Thankfully, third-party peripheral makers have taken up […]