Goodbye "Snowmageddon XIX", hello "Gandolf"

The Weather Channel has decided to begin naming winter storms the way we already name tropical storms. But while tropical storm nomenclature is an organized and official process, carried out by a branch of the United Nations, winter storms will be named apparently at the whim of The Weather Channel. The result: Not only can we move past calling every blizzard either Snowmageddon or Snowpocalypse, but we also get to hear news anchors discuss the damage caused by Winter Storm Gandolf. (Please note that this is Gandolf, not Gandalf. The former is a character in The Well at the World's End, an 1896 fantasy novel. The latter is probably tied up in intellectual property restrictions.)