Survey: 60% want web tracking regulated

The New York Times offers a blunt reminder for tech companies which claim defaulting to "Do Not Track" deprives users of the right to make the "decision" for themselves: users do not want to be tracked. According to one new survey, a majority now wants it banned outright: "Sixty percent said they prefer regulation to 'prevent Web sites from collecting information' about them."


  1. Defaulting to do not track means people won’t have a chance to forget they didn’t want to be tracked and jump through the various hoops to turn it on.

  2. I feel the whole discussion as well as the DNT standard lacks a bit of nuances between the different forms of tracking. However, I’m anxious to hear about the lawsuits directed at companies who put into their EULAs that they don’t need to heed DNT from their users…

  3. Gah! I hate that this whole debate ignores that tracking users is not something limited to the online world (think loyalty cards) and that tracking users and seeking profit through advertising instead of charging for use of a service is a major reason there are so many excellent free services online. I’m not defending the marketers, I think they’re scum, but my issue with this is that people are jumping up and down screaming about legislating a mechanism for protection instead of educating themselves on how tracking works and methods of best practice to avoid being tracked.

    The law moves at a snail’s pace compared to technology which means the best defense is not reliance on big brother but knowledge and understanding of the issues at hand. There *is* no such thing as a free lunch – you pay for flickr/facebook/youtube by being categorised and marketed to. Deal with it or pay for an alternative.

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