My latest Guardian column is "Giving online customers the chance to pay what they want works," which describes the thinking behind the Humble Ebook Bundle, a bold name-your-price ebook promo that launches today:
What if the experience of purchasing electronic media was redesigned around making you feel trusted and sincerely appreciated? What if you knew that the lion's share of the money you spent on electronic media went straight to the creator? What if, in short, you knew your honesty would be rewarded with a fair deal for all parties?
Of all the ideas from the heady days of internet futurism, none is as fraught as "price discrimination," the practice of charging different rates to different customers for the same product. Price discrimination is a mainstay of the travel industry, where airlines and hotels try all manner of tricks to try and figure out who's willing to pay more and charge them accordingly.
For example, travellers who won't endure an overnight Saturday stay are presumed to be travelling on business, charging the ticket to someone else, and therefore less price-sensitive. So itineraries with Saturday stays are often much cheaper than those without.
Region-coding on DVDs is a crack at this: the cost of producing a DVD is very low, so the retail price is pretty much arbitrary. The studios thought they could offer goods at one price in rich countries, and a lower price in poor countries, and use region-codes to prevent the flow of cheap versions from the poor world to the rich world. But DVDs actually cost something to produce on a per-unit basis. What about purely digital goods?
Giving online customers the chance to pay what they want works
Steven Boyett writes, “Humble Bundle has released a unicorn-themed Bundle, with proceeds to benefit the World Wide Fund for Nature and Fauna & Flora International. For as little as $1.00, you can get Ariel, by Steven R. Boyett (full disclosure: that’s me); Unicorn Mountain, by Michael Bishop; Homeward Bound, by Bruce Coville; and Unicorn Triangle, […]
Brewster Kahle, who invented the first two search engines and went on to found and run the Internet Archive has published an open letter describing the problems that the W3C’s move to standardize DRM for the web without protecting otherwise legal acts, like archiving, will hurt the open web.
Timothy from Creative Commons writes, “The purpose of copyright is to empower — not frustrate! — creativity and knowledge production. Nowhere is a balanced copyright more important than in education. But 15-year-old EU copyright laws don’t take into account modern digital and online teaching methods, tools, and resources.”
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]
They probably just sleep a lot. But still, you can remotely keep an eye on them when you’re at work and missing them deeply with this HD monitor from Kodak.If you have a new puppy that destroys everything in sight, or you just want to be a little more security-conscious, this WiFi camera is a […]
Thinking of a business idea is the easy part. Doesn’t even have to be a “good” idea, you can still get people to throw money at a non-existent venture, but to do that you need to at least have something even resembling a viable business plan. Why doesn’t anyone do it then? Because building that semi-viable […]