My latest Guardian column is "Giving online customers the chance to pay what they want works," which describes the thinking behind the Humble Ebook Bundle, a bold name-your-price ebook promo that launches today:
What if the experience of purchasing electronic media was redesigned around making you feel trusted and sincerely appreciated? What if you knew that the lion's share of the money you spent on electronic media went straight to the creator? What if, in short, you knew your honesty would be rewarded with a fair deal for all parties?
Of all the ideas from the heady days of internet futurism, none is as fraught as "price discrimination," the practice of charging different rates to different customers for the same product. Price discrimination is a mainstay of the travel industry, where airlines and hotels try all manner of tricks to try and figure out who's willing to pay more and charge them accordingly.
For example, travellers who won't endure an overnight Saturday stay are presumed to be travelling on business, charging the ticket to someone else, and therefore less price-sensitive. So itineraries with Saturday stays are often much cheaper than those without.
Region-coding on DVDs is a crack at this: the cost of producing a DVD is very low, so the retail price is pretty much arbitrary. The studios thought they could offer goods at one price in rich countries, and a lower price in poor countries, and use region-codes to prevent the flow of cheap versions from the poor world to the rich world. But DVDs actually cost something to produce on a per-unit basis. What about purely digital goods?
Giving online customers the chance to pay what they want works
Redditor Vadermeer was in a local Goodwill Outlet and happened on a trove of files from Apple engineer Jack MacDonald from 1979-80, when he was manager of system software for the Apple II and ///.
Charles Duan from Public Knowledge sends us “a video we put together for Fair Use Week about copyright and fair use, to the tune of ‘Let It Go’ from Frozen, and full of clips of other fair use videos.”
An excellent excerpt from Aaron Perzanowski and Jason Schultz’s The End of Ownership: Personal Property in the Digital Economy on Motherboard explains how Section 1201 of the 1998 Digital Millennium Copyright Act — which bans tampering with or bypassing DRM, even for legal reasons — has allowed corporations to design their products so that using […]
Not all hackers are malicious information thieves—white-hat ethical hackers work with technology companies to ensure the security of their computer systems and user data. With all of today’s high-profile data breaches, ethical hackers are in considerable demand. To learn these critical skills and break into the high-paying cyber security field, try taking the courses in this […]
Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get […]
Having a luxurious bed isn’t just a fairy tale from a catalog; it is a real, affordable possibility with offerings like this Olive+Owen bedroom set. If you’re thinking of doing some “spring cleaning”, this bed set is an easy way to completely upgrade your room in one purchase.This 20-piece collection has all of the expected slumberland elements, […]