The Beer Shuttle: Kirin ad, Japan, 1984

The Beer Shuttle. If NASA had used this sort of pragmatic ingenuity, perhaps the shuttle program would have lasted longer. Generously scanned and shared in the Boing Boing Flickr Pool by v.valenti.


  1. That, or if the Air Force hadn’t insisted on that cross-range capability…

    Quick, to the timehole to make things right!

  2. The shuttle was finally killed because we managed to wring some usefulness out of it for the money we put in to the program. By the time the program was finally cut it was mostly coasting on inertia and nostalgia. Notice that nobody else is developing a side-mounted shuttle. That era is over, let’s learn our lessons and move forward.

  3. “Chabudai ga hasshadai nan desu ne.”

    Roughly translated: ちゃぶ台(small, round table)が(is)発射台(launchpad)なんですね(isn’t it)。

    Anyhow, I would love to blast off with 1.2l of cold, scientific Kirin…3.2.1。。。うまい!

    1. So: “Your table is really just a small launchpad, isn’t it?” might be an english equivalent with the same general feel?

  4. Heh, reminds me in the beverage containers in “Back to the future2”. You know, the futuristic Pepsi containers in 2015 Hill Valley.

  5. What is wrong with all of you? Doesn’t anyone notice the two tiny men who can fit into the Kirin Shuttle? The Japanese will be able to send men to Mars for about $200. Imagine!

  6. OMG – I remember the Beer Shuttle. Bought some in Osaka from a vending machine. The top (the nose cone) was a cup. No flat bottom, so you had to be sociable and pass it around.

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