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Big Carrot tips its hand

Cory Doctorow at 7:00 am Sat, Oct 20, 2012

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In this rare ad from history, Big Carrot tips its hand and arrogantly advertises the moment where it climbed into bed with Big Fat.

WHUT

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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  • Boundegar

    There’s a part where he says that 47% of all vegetables contain no vitamins, and are a kind of junk food.

  • welcomeabored

    Their advertising tactics have since changed from offense to defense.  Today, Wesson oil wants us to know that their product contains no trans fats. It won’t be complicit in raising your cholesterol levels.  That odd taste in our food is the constant presence of’ Essence of Risk Management.’

    http://www.wessonoil.com/healthytips.jsp

  • http://profiles.google.com/mhamblen Mick Hamblen

    there is nothing wrong with quality fats like beef tallow, lard or coconut oil it’s when you use hydrogenated crap like Wesson is when you go wrong.

    • princessalex

       I think you have your info confused.  These are vegetable oils, nothing hydrogenated about it.  According to the WikiPedia link, “Hydrogenation converts liquid vegetable oils into solid or semi-solid fats, such as those present in margarine.”  Wesson oils are simply monounsaturated and polyunsaturated oils. 

      http://en.wikipedia.org/wiki/Hydrogenation#In_the_food_industry

      • http://www.lightning-rose.com/ LightningRose

         Just to add to your comment, products like Crisco shortening are the classic hydrogenated vegetable oils.

  • http://twitter.com/cjporkchop cjporkchop

    Fat carries flavor and salt enhances flavor. Adding salt and a little oil would indeed punch up the flavor of vegetables.

    Of course, I’d go for roasting carrots rather than boiling or steaming. That removes some of the water, concentrating the flavor a bit, plus browning from the Maillard reaction would make it extra delicious.

    • Ronald Pottol

      Also, some fat enhances fat soluble nutrient absorption.

  • rattypilgrim

    How strange that an advertisement even acknowledges the existence of “poor folks” even though 1936 was in the middle of the las Great Depression.

  • Glen Able

    I see George Osborne on the right there is enjoying the joke that the PM is telling.

  • http://www.facebook.com/kaneda.jones Kaneda Jones

     I see they progressed to quite the dapper civilization 

    http://www.thiel-a-vision.com/?p=6237

  • Halloween_Jack

    I can’t read or hear a mention of Wesson oil without thinking of a late-adolescent discovery that “Wesson oil parties” were apparently a thing; they allegedly involved a big plastic tarp, about two quarts or so of liquid cooking oil, and some open-minded folk who were very comfortable with each other. Carrots, of course, would have make the whole thing even kinkier.

    • Boundegar

      I think that was an urban legend.  I heard it too, but it was Mazola.

      • Sean McLaughlin

        More like an urban adolescent wet dream 

  • http://evilbobdayjob.blogspot.com/ Deidzoeb

    I hate all this east side/west side beefing, when it’s not in a stew. At first glance, the seated carrots appear to be clapping. Actually throwing signs.

  • niktemadur

    These carrots have a certain… Wessonality.

    Also a whiff of Orwell, although applied to capitalism instead of socialism.
    All vegetables are equal, but some vegetables are more equal than others.

    After applauding the current campaign of squeezing out mid-western family farms in favor of Monsanto, the carrots dug into their chateaubriands served with Chateau Lafite Rothschild, while cheerfully discussing how to best smoke out the reds in our beds and how FDR is a menace to freedom, while this intriguing Hitler fellow seems to be promisingly pro-corporations.

  • esuperchicken

    The Flaming Carrot is not amused.