Big Carrot tips its hand

In this rare ad from history, Big Carrot tips its hand and arrogantly advertises the moment where it climbed into bed with Big Fat.



  1. There’s a part where he says that 47% of all vegetables contain no vitamins, and are a kind of junk food.

  2. Their advertising tactics have since changed from offense to defense.  Today, Wesson oil wants us to know that their product contains no trans fats. It won’t be complicit in raising your cholesterol levels.  That odd taste in our food is the constant presence of’ Essence of Risk Management.’

  3. Fat carries flavor and salt enhances flavor. Adding salt and a little oil would indeed punch up the flavor of vegetables.

    Of course, I’d go for roasting carrots rather than boiling or steaming. That removes some of the water, concentrating the flavor a bit, plus browning from the Maillard reaction would make it extra delicious.

  4. How strange that an advertisement even acknowledges the existence of “poor folks” even though 1936 was in the middle of the las Great Depression.

  5. I can’t read or hear a mention of Wesson oil without thinking of a late-adolescent discovery that “Wesson oil parties” were apparently a thing; they allegedly involved a big plastic tarp, about two quarts or so of liquid cooking oil, and some open-minded folk who were very comfortable with each other. Carrots, of course, would have make the whole thing even kinkier.

  6. I hate all this east side/west side beefing, when it’s not in a stew. At first glance, the seated carrots appear to be clapping. Actually throwing signs.

  7. These carrots have a certain… Wessonality.

    Also a whiff of Orwell, although applied to capitalism instead of socialism.
    All vegetables are equal, but some vegetables are more equal than others.

    After applauding the current campaign of squeezing out mid-western family farms in favor of Monsanto, the carrots dug into their chateaubriands served with Chateau Lafite Rothschild, while cheerfully discussing how to best smoke out the reds in our beds and how FDR is a menace to freedom, while this intriguing Hitler fellow seems to be promisingly pro-corporations.

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