Comments on: An epic nonprofit PSA: "Follow the Frog," for Rainforest Alliance

By: Buddy Bradley

Buddy Bradley — Thu, 25 Oct 2012 21:37:00 +0000

It’s a funny video, but here’s a better idea for helping save the rainforest: don’t buy meat.

Rising meat consumption worldwide is a large contributor to rainforest depletion. http://vegetarian.about.com/od/vegetarianvegan101/f/forestclearcut.htm

I gave up eating meat for this reason over 20 years ago and as a bonus I feel better and enjoy life more without it!

By: Brad Bell

Brad Bell — Thu, 25 Oct 2012 12:58:00 +0000

It seems the seal itself is quite misleading. Suppose you have lots of coffee that has been produced by destroying the rainforest. What you can do is add 30% RA certified coffee into the mix and presto! – you’ve got an RA certified product. It’s like money laundering.
http://en.wikipedia.org/wiki/Rainforest_alliance#Criticism_and_Response

I would say 100% pure would be the default for certifications. It might drop as low as 90% due to quality control issues, etc. 30% is low enough that it’s completely meaningless. We don’t know what’s in products with green frog seals on them.

By: HarrietNYC

HarrietNYC — Thu, 25 Oct 2012 10:12:00 +0000

Buying GMO-Monsanto foods from large corporations will NOT improve the world, it only makes you feel good while supporting the same large corporations which are responsible for the mess(es) in the first place. this ad calls for and rewards the passivity which keeps people from truly becoming engaged with the political system. You can’t outsource your civic responsibilities and we are not going to buy our way out of the corporatocracy under which we live.

By: psilax

psilax — Thu, 25 Oct 2012 09:53:00 +0000

Yeah, but when the little kid laughed, I did still squirt my Rainforest Alliance-certified PG Tips ™ tea out my nose.

By: Niel de Beaudrap

Niel de Beaudrap — Thu, 25 Oct 2012 09:04:00 +0000

In fact, doesn’t this amount to saying “Your choices amount to absurd career- and relationship-destroying activism which will ultimately prove futile, or acknowledging this handy branding we’re promoting”?

By: sluggo

sluggo — Thu, 25 Oct 2012 00:25:00 +0000

[citation needed]

By: thecleaninglady

thecleaninglady — Wed, 24 Oct 2012 23:09:00 +0000

Sure! I’ll just be BUYING stuff and thus will save the rainforest!

I’ll add this to the rest of my slacktivist badges.

By: LinkMan

LinkMan — Wed, 24 Oct 2012 22:50:00 +0000

“Greenwashing is good,” says the frog that ate the gecko.

By: Ben Grad

Ben Grad — Wed, 24 Oct 2012 21:21:00 +0000

Great ad, but the Rainforest Alliance is guilty of heavy greenwashing.

By: kmoser

kmoser — Wed, 24 Oct 2012 21:07:00 +0000

They didn’t show that dude’s actual name, address and checking account number, did they?