Read more in Music at Boing Boing

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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  • http://www.facebook.com/ninthwaver Dave Ninthwave

    cool & fun video (Tom Tom Club?) , pretty weak song…

  • Pobol Pobotrol

    It’s worth it to see the outraged comments on YouTube.

  • Slartibartfatsdomino

    Of course Major Lazer didn’t have a whole lot of work to do, as that fine riddim was laid down decades ago in Ken Boothe’s “Artibella”

    http://www.youtube.com/watch?v=tH5Oa8TEGrk

    • Judonerd

      Diplo has been dry-humping that sample for years now. How many different artists and remixes has he used it on, five? Twenty?

      • Jason Gregory

        21

      • http://twitter.com/wi_ngo wingo shackleford

         Diplo’s a great producer for the most part, but he has beat that sample to death.

  • MossWatson
    • http://bradbell.tv/blog/ BradBell

      Good point.

  • http://www.xradiograph.com/ OtherMichael

    He changes names like some people change their facebook avatars.

    Hrm……

    • http://www.ikaink.net Itsumishi

      He was Snoop Dogg for about 20 years. Hardly an everyday occurrence.

  • http://www.facebook.com/profile.php?id=100000444450214 Genre Slur

    I’m glad. I want snoop to do more Jamaican music. Reggae, Dub, even toss into the Kingston dancehall scene. His shizzle was getting crusty.

  • http://syndustries.com neverender

     Snoop is way to late to the party. Kids from the burbs in California have been producing better reggae than this for years.

    • http://devojane.blogspot.com devophill

      True maybe, but he is a kid from the burbs of California, too.

    • http://www.facebook.com/profile.php?id=1406508861 Bob Nudell

       RastaTrent doesn’t count

  • twokaya

    Too much commercialization of Jah.

  • Cowicide

    Black/Red/Yellow/Green Unicorn Chaser

    http://www.youtube.com/watch?v=qZotWsKfPwA

  • BunnyShank

    good for him, exploring and creating. sorely miss the time bending, just behind and ahead of the beat deal, he does so well though

  • Dave X

    A genuine question here– is there any reason why he suddenly shifts into acting like he didn’t grow up speaking English? Seems weird and insulting to hear him suddenly start talking like he’s from some island.

    • BunnyShank

      Consider for a moment, were you insulted when Mick Jagger, Bob Dylan, or UB40 did it? or when the Kinks did Calypso?  Its a musical genre and performers communicate with it. Modest Menzinsky didn’t pretend to grow up in Italy for singing as Pagliacci.

      • MossWatson

        It doesn’t matter who is doing it – fake accents are annoying.

        • joeposts

          I know, I can’t stand it when I think it’s a black guy singing and it turns out to be a white Welshman or something…

  • pstarr

    wow.  that was really boring!

  • http://www.ikaink.net Itsumishi

    As a fan of both Snoop Dogg and Major Lazer, I can safely say the OKness of this video doesn’t make up for the absolute blandness of that crappy crappy song.

  • http://www.facebook.com/profile.php?id=601684471 Marjo Aho

    I’m actually impressed that Snoop “reincarnated” by co-operatig with someone as awesome as Jovi Rockwell, rather than pretending to be some sort of oldskool top-dogg. The infusion of humor is also super positive.