Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

  • Kevin Pierce

    Pure Genius

  • http://www.facebook.com/devook Devin Miller

    Yeah no he didn’t discover anything.  This is a video produced by Mike Diva over a year ago.  Original video here: http://www.youtube.com/watch?v=IHnGMV8yOEQ

    • http://twitter.com/fossilfuels Funk Daddy

      LoL, I’m pretty sure that’s why the quotation marks are there in the post.

      • http://www.facebook.com/devook Devin Miller

        Then why didn’t he link to the original instead of some dude trying to leach youtube hits?  It would have taken 15 seconds… it’s the top hit for “lunchables commercial” on youtube.

        • http://twitter.com/fossilfuels Funk Daddy

          cause youtube hits are as important as… and BB takes submissions, acknowledging the submitter., and there are big prominent credits in the video, thus the credit is had.

          • http://www.xeni.net/ Xeni Jardin

            updated the post. This wasn’t a “submission,” it’s just sometimes easy to get duped by dupers.

  • http://twitter.com/fossilfuels Funk Daddy

    All products should be promoted in like manner. A+

  • Grey Devil

    That. Was. Amazing, I laughed so hard.

  • Kevin Pierce

    That’s a 2010 Chrysler 300 Sedan at :51

    • bcsizemo

      And like anyone was pushing “whole grains” in the mid 90′s.

      • http://twitter.com/fossilfuels Funk Daddy

        Yeah but check out the awesome pop culture tells, like the R. Kelly bits (peeing) which is totally this century.

        • ocker3

           Could have also been a referencing to jizzing

  • ComradeQuestions

    Ahh, it’s things like this that make me realize things are finally back to normal.

  • knoxblox

    “F**k the lunch money. Gimme your Lunchables.”

  • http://obsidian.kokolis.net Chloramphenicol

    That video is exactly the laugh I needed this morning.  I’ve got to download the song to it… “wash it down with Capri Sun after…”  Pure, epic, genius.

    Also, the fact that they’re touting “whole grain” should be a dead giveaway that it’s not actually a 90s-era commercial. “Whole grain” didn’t become a selling point until the mid 2000s. For that fact, WTF is “whole grain” anyway? I know what they’re trying to say, but the biologist/pedant in me always wants to know which specific grains they’re talking about. Whole grain corn != whole grain wheat != whole grain oats.

    • nixiebunny

      Thanks for the analysis. A parody ad needs analysis to complete the effect.

  • JoshP

    Word. To. Mah. Homies.

      @chloramphenicol- I’m pretty sure the whole ‘whole’ vs. ‘x’ debate originates in the use of processed bleached and enriched flours like in, say,  wonderbread as opposed to a less manipulated point of origin. Whether there exists documentation to back this is far below my threshold of concentration.  xxoo

    • http://obsidian.kokolis.net Chloramphenicol

       Oh, no doubt at all.  I’m just tired of seeing “whole grain” as a thing because it’s an incomplete concept.

      • Antinous / Moderator

        Whole grain means that it includes the whole grain – germ, endosperm and bran.  That seems pretty complete and definable.

  • http://boardgamegeek.com/user/mcdrunk McDrunk

    Thank you thank you thank you for the great morning laugh!

    • noah django

       World’s Toughest Milkman brofist

      • oasisob1

        Please make that into a video.

        • noah django

           no video, but over 9000 hours in crappy-assed Paintbrush for Mac.

  • http://www.paradea.org/notes/ Teirhan

    Mike Diva has a couple awesome pieces of comedy gold in with all the other terrible videos he makes.  This is one of them.

  • noah django

    (￣▽￣)ノ＿彡☆バンバン！!

  • Ping Kee

    I had to google “lunchable” to discover that a dry biscuit, some unidentifiable meat product, and “cheese” is Kraft’s idea of a healthy lunch. After sorting that out, the video was hilarious. And to be honest, the exhortation to grind down the crackers and smoke them is as good as any nutritional advice you’ll get from Kraft.