@chloramphenicol- I’m pretty sure the whole ‘whole’ vs. ‘x’ debate originates in the use of processed bleached and enriched flours like in, say,  wonderbread as opposed to a less manipulated point of origin. Whether there exists documentation to back this is far below my threshold of concentration.  xxoo

Also, the fact that they’re touting “whole grain” should be a dead giveaway that it’s not actually a 90s-era commercial. “Whole grain” didn’t become a selling point until the mid 2000s. For that fact, WTF is “whole grain” anyway? I know what they’re trying to say, but the biologist/pedant in me always wants to know which specific grains they’re talking about. Whole grain corn != whole grain wheat != whole grain oats.