Make science your obedient servant (vintage ad, 1946)

A wonderful old ad for Bendix corporation, lovingly scanned and Flickr'd by Paul Malon. You really gotta see a larger size to read the copy in glorious detail.


  1. “Makes Science Your Obedient Servant.”  As any number of major Hollywood movies have proved, science is only obedient up to a vague point in the future, when it will learn to hate us and crave our destruction.

    You can almost see the rage in some of those buses and planes.

  2. Relatedly, Raymond Scott’s Manhattan Research includes a great spot for Bendix, “The Tomorrow People.”

  3. These old ads are gorgeous. The colors they used, the fonts, back when advertising was still glamorous. It is funny though how all the women are improbably posed, the children are maniacs and all the men well dressed.

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