Make science your obedient servant (vintage ad, 1946)

A wonderful old ad for Bendix corporation, lovingly scanned and Flickr'd by Paul Malon. You really gotta see a larger size to read the copy in glorious detail.

Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

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GawainLavers

You are not going to get me to click through to the Bendix “obedience” site.
nixiebunny

We all know why she’s posing next to that big piece of furniture, right?
- Antinous / Moderator
  
  Because she’s had one too many Manhattans and can’t stand up on her own.
Brett Coulthard

Who needs “creative” engineering when you can have “Frivolous” Engineering: http://frivolousengineering.com/
http://twitter.com/cjporkchop cjporkchop

Ann Romney?
Nash Rambler

“Makes Science Your Obedient Servant.” As any number of major Hollywood movies have proved, science is only obedient up to a vague point in the future, when it will learn to hate us and crave our destruction.

You can almost see the rage in some of those buses and planes.
- Antinous / Moderator
  
  Shortly after the photo shoot, she was murdered by her Garrard Record Changer.
  - Nash Rambler
    
    The Garrard Record Changer. Always the appliance you’d suspect last.
http://www.facebook.com/people/Amorette-Allison/1163340223 Amorette Allison

You know, I always strike an elegant post when standing next to my huge radio.
qckbrnfx

Relatedly, Raymond Scott’s Manhattan Research includes a great spot for Bendix, “The Tomorrow People.” http://www.youtube.com/watch?v=jwaeGKuTpCc
fredh

“Science, you cheap whore.”
beth cravens

These old ads are gorgeous. The colors they used, the fonts, back when advertising was still glamorous. It is funny though how all the women are improbably posed, the children are maniacs and all the men well dressed.
Chentzilla

John Romero will make science your obedient servant.
pjcamp

Science is my bitch.
kuanes

My thoughts exactly. Needs to be ‘shopped to say “MAKE SCIENCE YOUR BITCH.”