Privacy Matters On

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Imagine you have an account with a major free webmail provider. You log into your account via your web browser and notice ads in your inbox and when you read a message. Now imagine that these ads are displayed based on what you write in the email you send as well as the content of the emails you receive. Oh, and the ads are also influenced by the videos you watch, the stuff you search for and the files you upload while on your webmail providers network of sites and services.

Sound unlikely? In 2009, Carnegie Mellon researchers conducted a study about behavioral online advertising and nearly 60% of the participants didn't believe that email providers (like Gmail) could serve ads in this fashion. In fact, a third of the participants thought laws or consumer backlash would put an end to this kind of advertising before it even started. doesn’t force you to trade your privacy for a free webmail account.

Unlike Gmail, does not read the email you send or receive in order to target you with ads. The contents of your personal conversations don't have anything to do with the ads that you see.

Even the placement of the ads that are served on are far less invasive than on other providers sites. For example, when you're reading an email from someone in your address book, there's no ads displayed at all. Instead, you see more relevant, social content like a recent tweet, Facebook post or status update.

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