This post sponsored by Outlook.com:
Imagine you have an account with a major free webmail provider. You log into your account via your web browser and notice ads in your inbox and when you read a message. Now imagine that these ads are displayed based on what you write in the email you send as well as the content of the emails you receive. Oh, and the ads are also influenced by the videos you watch, the stuff you search for and the files you upload while on your webmail providers network of sites and services.
Sound unlikely? In 2009, Carnegie Mellon researchers conducted a study about behavioral online advertising and nearly 60% of the participants didn't believe that email providers (like Gmail) could serve ads in this fashion. In fact, a third of the participants thought laws or consumer backlash would put an end to this kind of advertising before it even started.
Outlook.com doesn’t force you to trade your privacy for a free webmail account.
Unlike Gmail, Outlook.com
does not read the email you send or receive in order to target you with ads. The contents of your personal conversations don't have anything to do with the ads that you see.
Even the placement of the ads that are served on Outlook.com are far less invasive than on other providers sites. For example, when you're reading an email from someone in your address book, there's no ads displayed at all. Instead, you see more relevant, social content like a recent tweet, Facebook post or status update.
For more information visit www.outlookpreview.com
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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SitePoint Premium is the ultimate e-learning library for web developers, designers, and digital professionals. Famous for their web development books written by industry leaders, they’ve expanded their content library to include in-depth video courses and short, handy screencasts partnering with A Book Apart and UX Mastery. Whatever you want to achieve in your web career, […]