At Acculturated blog, Abby W. Schachter writes about "bobos," short for bourgeois bohemians, and evidence that big consumer brands are now marketing to them with highly mockable DIY gear that re-creates artisanal (or, depending on your point of view, obsolete) food production methods.
Case in point: William Sonoma's new upscale DIY kitchenware collection, called the Agrarian Guide, where one can purchase "a reclaimed rustic chicken coop for $759.95... a Warre beehive made from “untreated Western Red Cedar” that retails for $399.95, a vinegar pot for $90, an $80 fermentation pot to make “your own sauerkraut,” and a hand crank Burr grinder grain mill retailing for $675.95. The accompanying grain mill clamp will set you back another $105.95."
Read the rest here.
I vacillate between coveting everything in the catalog, and wanting to mock everything in the catalog. Either way, I cannot wait for the Portlandia sketch.
(via Virginia Postrel)
See sample pages from this book at Wink. Groundbreaking Food Gardens: 73 Plans That Will Change the Way You Grow Your Garden by Niki Jabbour, illustrations by Anne Smith, Elayne Sears and Mary Ellen Carsley Storey Publishing 2014, 272 pages, 8 x 10 x 0.8 inches (softcover) $15 Buy a copy on Amazon Fittingly, the […]
From Jonathan Marcus’s YouTube: water… frozen reverse spherification (calcium alginate membrane)… flour… egg… panko… 375ºF peanut oil A dozen of these were prepared for and given away at the Stupid Shit No One Needs and Terrible Ideas Hackathon 2.0 …
It starts with a simple ear of corn. Then, it is drenched in pools of viscous liquids, topped with layers of crumbled something, and sprinkled with spices. Over and over again.
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