At Acculturated blog, Abby W. Schachter writes about "bobos," short for bourgeois bohemians, and evidence that big consumer brands are now marketing to them with highly mockable DIY gear that re-creates artisanal (or, depending on your point of view, obsolete) food production methods.
Case in point: William Sonoma's new upscale DIY kitchenware collection, called the Agrarian Guide, where one can purchase "a reclaimed rustic chicken coop for $759.95... a Warre beehive made from “untreated Western Red Cedar” that retails for $399.95, a vinegar pot for $90, an $80 fermentation pot to make “your own sauerkraut,” and a hand crank Burr grinder grain mill retailing for $675.95. The accompanying grain mill clamp will set you back another $105.95."
Read the rest here.
I vacillate between coveting everything in the catalog, and wanting to mock everything in the catalog. Either way, I cannot wait for the Portlandia sketch.
(via Virginia Postrel)
This 110-year-old man says he managed to keep living for more than a hundred years in part by eating sensibly.
This looks fun and delicious! (I’d definitely listen to Scott Joplin while eating it too.)
When the beloved West Coast burger chain In-N-Out opened a new store in Oregon recently, loyal fans showed up at 7 a.m. to get in line.
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