At Acculturated blog, Abby W. Schachter writes about "bobos," short for bourgeois bohemians, and evidence that big consumer brands are now marketing to them with highly mockable DIY gear that re-creates artisanal (or, depending on your point of view, obsolete) food production methods.
Case in point: William Sonoma's new upscale DIY kitchenware collection, called the Agrarian Guide, where one can purchase "a reclaimed rustic chicken coop for $759.95... a Warre beehive made from “untreated Western Red Cedar” that retails for $399.95, a vinegar pot for $90, an $80 fermentation pot to make “your own sauerkraut,” and a hand crank Burr grinder grain mill retailing for $675.95. The accompanying grain mill clamp will set you back another $105.95."
Read the rest here.
I vacillate between coveting everything in the catalog, and wanting to mock everything in the catalog. Either way, I cannot wait for the Portlandia sketch.
(via Virginia Postrel)
I pretty much sprinkle the same thing on every meal. I am admittedly heavy-handed with the cayenne on my own plate and rarely stray from the variety of basils I grow in the summer or bundles of dried rosemary in winter when cooking for my family. I am much more apt to get creative with […]
KSU plant biochemical geneticist Raj Nagarajan describes the properties of Thaumatin, Monellin and Brazzein, all found in west African plants that are generally considered safe for consumption; each is a protein, and they are, respectively, 1,000x, 2000x, and 3000x sweeter than sugar.
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