Hatsune Miku, posthuman pop star

Wired's James Verini, on just how real Japan's real-life Rei Toei is:

Miku was "born," as Itoh puts it, on August 31, 2007, with the launch of her software. The program would soon become popular, but from the start Miku attracted her own fans, and they began riffing. Crypton set up a site where they could post their creations, and by that first afternoon, according to Itoh, illustrations of her had appeared. Thousands followed. Fan sites proliferated. Creation myths were assembled.