How do they capture slow-motion footage of beer as it sensually swirls in a glass? Where do videos of liquid chocolate splashing in dark ripples come from? Smithsonian has an answer, with a long video about a company that builds the high-speed cameras (and fake stage food) behind the commercials that make you thirsty and hungry.

2 Responses to “The tech secrets behind advertising food porn”

  1. LinkMan says:

    The New York Times had a very good article about tabletop directors last year.

    Edited to add: but holy crap the montage at the end of this video is amazing.

  2. lsamsa says:

    Amazing what goes into these ads…heartened that they’re not all digitally produced.
    Agreed…the montage at the end is visually stunning.

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