The tech secrets behind advertising food porn

How do they capture slow-motion footage of beer as it sensually swirls in a glass? Where do videos of liquid chocolate splashing in dark ripples come from? Smithsonian has an answer, with a long video about a company that builds the high-speed cameras (and fake stage food) behind the commercials that make you thirsty and hungry.


  1. Amazing what goes into these ads…heartened that they’re not all digitally produced.
    Agreed…the montage at the end is visually stunning.

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