The Chinese launch of Barbie has crashed and burned, after the multi-million-dollar Barbie flagship store in Shanghai's most fashionable district had to close its doors for lack of business after just two years. Here's Ken Voigt from CNN with an expert's postmortem:
"Barbie spent a lot of money setting up a boutique in the most fashionable part of Shanghai, where you could go and have all of your Barbie needs met. You could have a fashion consultation, you could of course buy lots of Barbie dolls," said Karl Gerth, author of "As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything."
However, "they didn't think long and hard enough about whether Chinese girls wanted to look sexy or they wanted to look something closer to what you'd associate with Japan -- cute," Gerth added. "So Hello Kitty is doing well, but Barbie is an example of crash and burn."
What do Chinese consumers want? Not Barbie
In Millionaire Migration and the Taxation of the Elite: Evidence from Administrative Data, Stanford sociologist Cristobal Young builds on his substantial research on “millionaire migration,” to show that only a small minority of millionaires move when local taxes go up — far too few to represent a net loss to the tax coffers.
Many years ago, EFF co-founder John Gilmore and I were discussing the prevalence of botnets, which are commonly used to launch distributed denial of service (DDoS) attacks that overwhelm websites with floods of traffic; John said that if the botnets were really on the rise at the reported rate, we should expect to see a […]
Anonymous Analytics describes itself as “a faction of Anonymous” that uses its “unique skills to expose fraud and corruption among public companies.”
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Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]