The Chinese launch of Barbie has crashed and burned, after the multi-million-dollar Barbie flagship store in Shanghai's most fashionable district had to close its doors for lack of business after just two years. Here's Ken Voigt from CNN with an expert's postmortem:
"Barbie spent a lot of money setting up a boutique in the most fashionable part of Shanghai, where you could go and have all of your Barbie needs met. You could have a fashion consultation, you could of course buy lots of Barbie dolls," said Karl Gerth, author of "As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything."
However, "they didn't think long and hard enough about whether Chinese girls wanted to look sexy or they wanted to look something closer to what you'd associate with Japan -- cute," Gerth added. "So Hello Kitty is doing well, but Barbie is an example of crash and burn."
What do Chinese consumers want? Not Barbie
The U.S. Securities and Exchange Commission is suing Breitling Energy Corporation of Dallas, Texas, and its CEO, “Frack Master” Chris Faulkner, for fraudulently spending $80 million dollars of investors’ money on fancy dining, luxury cars, strippers, sex workers, and all the other fixins of a jet-setting sociopath’s lifestyle.
Volkswagen AG’s settlement with half a million U.S. regulators and diesel vehicle owners over polluting vehicles is valued at more than $15 billion cash, a source briefed on the matter told Reuters Monday. A separate report from AP puts the figure around $14.7 billion. If that’s accurate, the settlement will be the largest ever automotive […]
Arriving in my inbox at a steady clip this morning: a series of phishing emails aimed at Bitcoiners, promising that the sender has found a bug in “the Bitcoin client” and promising “Pay 0.07 BTC today, get 10 BTC for 15 hours.”
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Experienced shutterbugs with DSLR cameras have boatloads of lens options for capturing the moment. Unfortunately, smartphone photographers often get stuck with their one crummy lens, which means limited zoom and focus for their final image.Step up your smartphone’s photographic power with the Acesori 5-Piece Smartphone Camera Lens Kit, now just $9.99 in the Boing Boing Store.Magnetic rings easily […]
Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]