I watched the first Evil Dead again earlier this year and was shocked at the gore. It’s a lot more effective than most more recent attempts (not that I’ve seen any of the American torture porn films of the past decade, Saw etc.) and while it didn’t make me squirm in the same way as Audition or Ichi the Killer, my eyes were wide open at the gory bits.

The trailer for this new one looks, frankly, ridiculous… part of what made the original so effective is the simplicity and they seem to have gone way overboard here – what really cemented that for me was the girl cutting her tongue with the utility knife at the end, completely unnecessary (while the girl cutting her own possessed arm off earlier in the trailer was also over the top, but effective and makes sense).

The typography rules but the ad copy is a shitstain on an otherwise awesome poster. 

Also, die-hard cult fans, get some perspective. 
This is a new, different film. 
Bruce fucking Cambell himself descended to the mortal plane to appeal to your sensibilities. 

Different people find different things frightening. But they just want their budget back so they’ll claim whatever.

Gorenography doesn’t particularly do much for me other than make me squirm. The Japanese horror films are a lot more in line for me, or western takes like The Others or Alien. Or David Lynch. or Von Trier’s Antichrist. I don’t know.

Texas Chainsaw Massacre worked for reasons other than the gore. That’s why the Hostel/Saw/Centipede/whathaveyou franchises are just missing the point despite their desire to bathe the screen in blood.

Maybe I’m just old. Get off my lawn, or something.

Just keep telling yourself, “It’s only a slogan … it’s only a slogan … it’s only a slogan …”

I really need to get a hold of a copy to watch this one sometime soon.  

I want to see Nolan, PTA, Duncan James do a straight-up horror. Then we might get somewhere.