Monsanto House of Tomorrow: better living through plastics
Here's a 15-minute industrial film promoting the Monsanto House of Tomorrow, an all-plastic house shaped like a wheel of gouda, which guarded Disneyland's Tomorrowland for many years, starting in 1957. As John Frost notes on The Disney Blog:
There was a time when Disneyland’s Tomorrowland positively reeked of futurism. Mass transportation, space exploration, and the benefits of scientific research were all put on a pedestal for the American public. One of the most famous examples of this was a partnership with Monsanto, MIT, and Imagineering to build a home made of plastics.
The home sat at the entrance to Tomorrowland, where the Pixie Hollow meet & greet is now, from 1957 to 1967. Touring inside the “House of the Future”, you would find a variety of innovations each with the promise of making living easier and more comfortable. From plastic furnishings to a microwave oven or electric dishwasher guests were wowed with what the future would bring. At least for a few years before these things actually did start to make it into the common household.