Remember when you had to build a bridge out of popsicle sticks in high school science class? The goal was to construct the miniature bridge that could withstand the most physical stress. Your materials were just sticks and glue. So the real challenge was to find strong shapes.
On the day of testing, we all learned very quickly what those shapes were. Bridges built out of lots of squares collapsed almost instantly. Bridges built out of triangles made the finals.
This is a pretty basic lesson, but it's not one that the global construction industry has learned yet, says the US Geological Survey's Ross Stein. Last week at the meeting of the American Geophysical Union, he began a talk on "Defeating Earthquakes" by demonstrating the difference between the cube-centric structures we build all over the world and how much stronger those structures can be if you just add triangles in the corners. It's a powerful demonstration of how simply having the technology to solve a problem isn't enough. You have to get people to use it.
This whole video is worth watching and easy for laypeople to follow. And it's just one of a huge collection of lecture videos from AGU 2012 that are now available online. They cover everything from the chemistry of lighting to the geology of volcanoes to the effects of space storms and solar flares. Very cool stuff!
Princeton University psych prof Susan Fiske published an open letter denouncing the practice of using social media to call out statistical errors in psychology research, describing the people who do this as “terrorists” and arguing that this was toxic because of the structure of social science scholarship, having an outsized effect on careers.
Blue writes, “Peter Watts has be stricken with debilitating pain, loss of range of motion and motor control. Watts’ doctors remain baffled despite a battery of tests, and Watts has reached out to his fans to ask for their theories and ideas as to what might be causing his illness.”
Today, I’ve launched a very special Kickstarter with two friends, Timothy Daly and Lawrence Azerrad. A year in the making (and many more years on our minds), the Voyager Golden Record: 40th Anniversary Edition is the first vinyl release of the stunning golden phonograph record launched by NASA in 1977 aboard the Voyager spacecraft, one […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]