Pet obituaries

Reuters' Kevin Lim reports that Singapore's largest newspaper, The Straits Times, is accepting pet obituaries.

The decision to market obituaries to pet owners in tiny Singapore, one of the world's richest countries in terms of per capita income, comes as wealthy Asians have fewer kids and shower more attention on pets. Though dogs and cats once roamed free around neighborhoods in Singapore, pet owners today are extremely protective of their pets. In addition, the 80 percent of the population that lives in government-run flats is restricted to just one dog, of a small breed.

If you would like to just read a nice pet obituary this morning, Google suggests Sadie, a golden retriever who died at 12 last week. Her adventures led her as far afield as Iceland and England, and while she had no desire to learn a repertoire of tricks, she could flip a dog treat off her nose with the best of them.

• [pennydreadful]

  Having worked obituaries for about 3 years, I can say that I’ve  fielded several calls from people wanting to place pet obituaries into local (american) papers. I must say I’m surprised that a industry so desperate for money hasn’t seized on this more.

• [Craig McLean]

  O-bitch-uaries?