Terrible insurance ad would make brilliant T-shirt

Paul Kafasis laments that this superb T-shirt does not in fact exist, even when you click on it:

"I just get sent to some stupid car insurance website?!"

Perhaps we should offer it in the Boing Boing Shop.

Update: You can now buy the shirt!


  1. Why is it always about “tricks”, btw? I’m guessing there’s some psychological reason, but it’s just odd that everything seems to be a “weird trick” or an “old trick”. And that’s before we get to the remarkable inventiveness of “local moms”.

    1. It’s just a cheap attention-grabbing ploy, simple as that. 

      Some trick ads seem designed to pump ‘metrics’ even when they won’t lead to sales? I suppose in that case, it’s some kind of affiliate, scamming the system (and ultimately the advertiser)

    2. Same reason that “The Secret” was popular – we want it to be easy. If it’s easy, why isn’t everyone doing it already? Because it’s based on some secret / overlooked / suppressed ‘trick’.

  2. We can look at junk ads like that ironically, but they must appeal to people who have a sense of powerlessness, and a way to regain some measure of control in their lives would be to use “weird tricks” “discovered by local moms” that “professors hate”. It reinforces the world view that the people who run things are putting one over on ordinary people, but they can be defeated with some bit of special knowledge. It actually is ironic and sad that ordinary people do get screwed over by insurance companies and other powerful entities, though whatever is being sold through those ads won’t help things.

  3. I remember going to a friend’s house, and seeing the little dancing people advertising crap insurance. I thought there should be a disco song called “Calculate New Payment.”

    If ElectroLuminescent stuff were easier, I’d make a little dancing people shirt FOR SURE.

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