Jony Ive introduces Apple's latest

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19 Responses to “Jony Ive introduces Apple's latest”

  1. tofagerl says:

    God, what IS that? Some sort of meat byproduct? Couldn’t continue watching after a minute, I still have some living to do…

  2. millie fink says:

    Heh. “Extreme lengths.” 

  3. Al says:

    I’d hardly call that brilliant. The concept was chuckle-worthy and merited about 5 seconds of viewing, but really? Very little of the dialog synced up with what we were seeing in the video. He’s talking about machining aluminium edges of an iPhone while they show the hot dog production line. Like I said, chuckle-worthy, but I’ve seen better Apple parodies already this week and it’s only Monday.

    • Whenever we get comments like this, I hear it in Comic Book Guy’s voice, for some reason.

      • tré says:

         “For some reason.”

        Could that be because you’re above criticism, even criticism of your taste in humor?

        • Ashen Victor says:

           The reason is “Pedantry”.

          Answering humour with pedantry is not only futile, but also counterproductive. You get to be seen as pedant asshole while the rest of the public gets to laugh over the production of sausag… er… iphones.

          • rrot says:

             What humor? That “brilliant” video?

            Yes, it’s pedantry to find it lame and say so.

          • Actually, it wouldn’t be pedantry to find it lame–it would simply be an opinion, judgment or other evaluation of quality. 

          • They awesome thing is that the pedantry was technically incorrect–the discussion of metal edges was clearly timed to match the appearance of the metal meat enclosures rather than the meat itself.

            But that’s the problem with trying to nitpick humor: the attempt alone indicates the presence of whoosh; the kind of concrete mindedness that misses half the fun.

          • rrot says:

            This: “the discussion of metal edges was clearly timed to match the appearance of the metal meat enclosures” is pedantry.

            Pedantry in defense of half of what was very little fun to begin with.

    • chaopoiesis says:

      I’ll go with brilliant. Not for humor, but the realization that for a serious design head like Ive, pretty much any high-tech prod line qualifies as porn.

  4. gastronaut says:

    Pink slime will result in substandard battery life and voice quality!  This is why I buy all my smartphones from local artisans at the farmers’ market.

  5. carlogesualdodivenosa says:

    As Otto von Bismarck so very nearly said, those who like smartphones and sausages should never find out how they are made.

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