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Jony Ive introduces Apple's latest

Rob Beschizza at 6:04 am Mon, Dec 17, 2012

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Ants and Stars: Bruce Sterling and Jasmina Tesanovic visit the Sardinia Radio Telescope in Italy

The Snowden Principle

  • http://www.fagerland.org tofagerl

    God, what IS that? Some sort of meat byproduct? Couldn’t continue watching after a minute, I still have some living to do…

    • http://www.facebook.com/magnus.redin Magnus Redin

      Looked like regular meat leftovers from cutting-up. It is a traditional high quality ingredient for saussages that they grind very fine and mix with other ingredients. Its probably a high quality hot dog if the clip shows most of the process, they even smoke it with real smoke. Today you probably need to find a small scale factory to get the same quality. Now im hungry…

      • http://www.fagerland.org tofagerl

        I would say that food in our two countries are very different, but I have a pack of swedish sausages in the freezer right this minute…

    • Nick Hayday

      http://en.wikipedia.org/wiki/Pink_slime

  • millie fink

    Heh. “Extreme lengths.” 

  • Al

    I’d hardly call that brilliant. The concept was chuckle-worthy and merited about 5 seconds of viewing, but really? Very little of the dialog synced up with what we were seeing in the video. He’s talking about machining aluminium edges of an iPhone while they show the hot dog production line. Like I said, chuckle-worthy, but I’ve seen better Apple parodies already this week and it’s only Monday.

    • http://boingboing.net/ Rob Beschizza

      Whenever we get comments like this, I hear it in Comic Book Guy’s voice, for some reason.

      • http://twitter.com/trempls tré

         ”For some reason.”

        Could that be because you’re above criticism, even criticism of your taste in humor?

        • Ashen Victor

           The reason is “Pedantry”.

          Answering humour with pedantry is not only futile, but also counterproductive. You get to be seen as pedant asshole while the rest of the public gets to laugh over the production of sausag… er… iphones.

          • rrot

             What humor? That “brilliant” video?

            Yes, it’s pedantry to find it lame and say so.

          • http://boingboing.net/ Rob Beschizza

            Actually, it wouldn’t be pedantry to find it lame–it would simply be an opinion, judgment or other evaluation of quality. 

          • http://boingboing.net/ Rob Beschizza

            They awesome thing is that the pedantry was technically incorrect–the discussion of metal edges was clearly timed to match the appearance of the metal meat enclosures rather than the meat itself.

            But that’s the problem with trying to nitpick humor: the attempt alone indicates the presence of whoosh; the kind of concrete mindedness that misses half the fun.

          • rrot

            This: “the discussion of metal edges was clearly timed to match the appearance of the metal meat enclosures” is pedantry.

            Pedantry in defense of half of what was very little fun to begin with.

    • chaopoiesis

      I’ll go with brilliant. Not for humor, but the realization that for a serious design head like Ive, pretty much any high-tech prod line qualifies as porn.

      • http://twitter.com/trempls tré

         Would that make this lemon party?

  • gastronaut

    Pink slime will result in substandard battery life and voice quality!  This is why I buy all my smartphones from local artisans at the farmers’ market.

    • Ashen Victor

       Always use fresh local USB adapters.

      They are cheaper and pesticide free.

    • Lurking_Grue

      I only use grass fed phones.

  • carlogesualdodivenosa

    As Otto von Bismarck so very nearly said, those who like smartphones and sausages should never find out how they are made.