Cigarette company endorses apples

Apparently there was a time when tobacco companies tried to link their products with good health in the public mind by devoting their ads to nutritional advice.

Cheese, __________, Cigarettes.

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE: ads • corruption • Food • not food • Old school • smoking

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The Snowden Principle

http://twitter.com/incarnedine_v Dan Hibiki

mmm… sounds yummy. Tried it with Hookah before and it gives it a nice flavor. Wonder if it’s the same with cigarets.
https://twitter.com/misterjayem MrJM

Cheese, __________, Cigarettes.

Profit?
- Kevin Pierce
  
  ____Bullshit____
http://twitter.com/mwiik Michael Wiik

Why is it all the foods in these old ads look disgusting?
- peregrinus
  
  Because all good smokers know that you can’t taste anything anyway.
  
  Food is revolting, but ciggies are ‘toasted’ – mmmmm! Can I take a break from table, ma?
John Fleming

Luckies are all right, but more doctors smoke Camels!: http://www.youtube.com/watch?v=gCMzjJjuxQI
Wreckrob8

The more cancer fighting apples you eat the more safely you can smoke your Lucky Strikes.
And I know people who think like that. Any one positive, beneficial thing counters any one other negative, destructive thing.
Lobster

Their use of the word “use” troubles me. How does one use a baked apple, if not to eat it? If that’s what they mean, why don’t they just say, “eat baked apples?”
mccrum

Obviously the apple industry then sponsored a series of “Do you want a cigarette with your daily apple?” ads as form of compensation. It’s only fair.
http://www.creaturesoflight.com dagfooyo

This is actually in a deleted scene from the first episode of Mad Men:
Don Draper: This is the greatest advertisting opportunity since the invention of cereal. We have six identical companies making six identical apples. We can say anything we want. How do you prepare your apples?
Lee Garner, Jr.: I don’t know.
Lee Garner, Sr.: Shame on you. We eat them raw, cut them up, make pies, bake them…
Don Draper: There you go. There you go.
[Writes on chalkboard and underlines: "Use plenty of BAKED APPLES"]
- Aeron
  
  I wasn’t aware it was deleted, I saw it with the pilot.
  
  http://www.youtube.com/watch?v=E0L8f1IY1Vk
http://soundcloud.com/pocketsquare grumble-bum

Donuts! Cigarettes! …Apples?

To be fair, as far as smokes are concerned, Lucky Strikes ARE fucking delicious.
- peregrinus
  
  Yeah, but that’s like distinguishing between licking an ostrich’s arse and an emu’s arse
- s2redux
  
  Never been able to get fresh Luckies up north. While the “It’s toasted” tag has a certain appeal, my choice is Pall Mall straights — feeds my habit, pays homage to Vonnegut, and supports the space program (per aspera ad astra).
http://twitter.com/cjporkchop cjporkchop

“It’s improved 100 percent over the raw apple”

I’m guessing they had shitty fresh apples back then.
http://burntheflag.ca Jardine

“An apple a day keeps the doctor away…because apples give me gas” – Howie Mandel
Brainspore

I never realized the “apple a day” thing worked with Oncologists.
http://www.flickr.com/photos/stefan_e_jones/ Stefan Jones

That’s actually not an apple. It’s the lower lobe of a smoker’s lung, coughed up into a bowl after taking one drag too many.
niktemadur

“It’s toasted”

Oh… I get it.
Thomas Shellock

A slice of apple placed amongst ones tobacco wiil humidify and add flavor.There are those for whom substances such as tobacco and alcohol are valuable sources of nonpharmacutical self medication,improving their quality of life.Death is inevitable.
peregrinus

Late in the day, and I don’t know if seeing this kicked Cory’s post off, but check out this current (in London, UK – subway and magazines) campaign by Glenfiddich whisky:
http://sophiebroadbridgeblog.co.uk/wp-content/uploads/2011/03/Glenfiddich3.jpg

The apple image is identical!