Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?)" is a fantastic, detailed postmortem on his experiment with continuing his commercially flagging science fiction series by raising money directly from his fans on Kickstarter. As always, the most important part is the mistakes made/lessons learned:
I launched the project at noon. Because I was writing and fixing things that morning. So I set it to go live. Rookie. That meant I missed four hours of first day, the biggest day, of word-of-mouth and fundraising. The momentum was slow from day one. People love piling onto a winning project. Mine did not come out the gate strong for The Apocalypse Ocean. Next time, I set it to go live at 7am.
I set the eBook price too high. $25. It worked, because fans backed the project and jumped aboard. I think I could risk focusing harder on a $10 eBook. Then maybe a $25 trade paper, and then move up.
While I got backers their eBooks as fast as I could, roughly by the deadline, I vastly underestimated how long the project management of creating a print book would take. Physical copies had to be mailed around. Proofed. Schedules had to be lined up. It was all… fiddly. I thought August/September I would have books delivered. Instead, it ended up being early December.
This is a must-read for anyone contemplating a similar audience-funded artistic project. Here's the book, which, knowing Toby's work, is bound to be excellent.
How I used Kickstarter to reboot a book series, and my career (and maybe my life?)
If you’re a student journalist and want to attend HOPE XI, the Eleventh Hackers on Planet Earth conference (July 22-24, NYC) you can win free admission (and an interview with me!) by submitting an article about any of the topics come up at HOPE conferences! Get writing!
Earlier this month, I gave the afternoon keynote at the Internet Archive’s Decentralized Web Summit, and my talk was about how the people who founded the web with the idea of having an open, decentralized system ended up building a system that is increasingly monopolized by a few companies — and how we can prevent the same things from happening next time.
Designer Art Donovan writes, “I’m always looking for new and unique inspiration for my lighting commissions and the latest, cutting edge scientific devices offer a boatload of great design inspiration. From the cool, new ‘James Webb Space Telescope’ to the myriad of complex details in the L.H.P.C. at Cern- it’s a cornucopia of rich imagery.”
Some truths are universal. For one, your phone will always run out of power when you most need it. For another, the charging cords that come packaged with your Apple device will fray, split, and rip faster than Usain Bolt in a game of tag.Instead, pick up a charging cord that anyone would have a tough […]
Some people say magic tricks are nerdy and best left to your 12-year-old asthmatic cousin. But others see value in perfecting the slight of hand and showmanship associated with a perfectly executed routine. We’re firmly in the latter camp. And now, we’re giving you the ability to put a few parlor tricks up your sleeve with the Penguin […]
Bluetooth speakers may be convenient to use, but many of them just aren’t that powerful. Sure, it may be fine if you’re seated in front of the speaker. But move across the room, and you may strain to hear what’s coming from those tiny drivers.There’s a reason why the G-BOOM Wireless Bluetooth Boombox (now $79.99 in the Boing […]