Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?)" is a fantastic, detailed postmortem on his experiment with continuing his commercially flagging science fiction series by raising money directly from his fans on Kickstarter. As always, the most important part is the mistakes made/lessons learned:
I launched the project at noon. Because I was writing and fixing things that morning. So I set it to go live. Rookie. That meant I missed four hours of first day, the biggest day, of word-of-mouth and fundraising. The momentum was slow from day one. People love piling onto a winning project. Mine did not come out the gate strong for The Apocalypse Ocean. Next time, I set it to go live at 7am.
I set the eBook price too high. $25. It worked, because fans backed the project and jumped aboard. I think I could risk focusing harder on a $10 eBook. Then maybe a $25 trade paper, and then move up.
While I got backers their eBooks as fast as I could, roughly by the deadline, I vastly underestimated how long the project management of creating a print book would take. Physical copies had to be mailed around. Proofed. Schedules had to be lined up. It was all… fiddly. I thought August/September I would have books delivered. Instead, it ended up being early December.
This is a must-read for anyone contemplating a similar audience-funded artistic project. Here's the book, which, knowing Toby's work, is bound to be excellent.
How I used Kickstarter to reboot a book series, and my career (and maybe my life?)
My UK publisher, Head of Zeus, has published the official tour schedule for the British tour for Walkaway, with stops in Oxford (with Tim Harford), London (with Laurie Penny), Liverpool (with Chris Pak), Birmingham, and the Hay Literary Festival (with Dr Adam Rutherford). Hope to see you there!
My publicist just found an extra box of the cool promotional Walkaway multitools, and she’s generously offered to give them to the next 100 people to reserve tickets to the May 7th Walkaway event at Chicago’s Royal George Theater, where I’m presenting with CARDS AGAINST HUMANITY creator Max Temkin (current ticket-holders, don’t worry, you get […]
Carol from Cheapass Games writes, “In our continuing quest to bring back the very best classic Cheapass Games, we’re creating a new boxed set of Button Men, our strategy dice combat game. This time around, the characters will appear on cards, rather than pin-back buttons, but since they’re all 1950s era gangsters, the ‘button men’ […]
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]