Seeing this color in real life is kind of surreal, because it’s so vibrant, it looks unreal
A couple of years ago trend forecasters at Premiere Vision said a highlighter neon yellow would be a big color for Fall/Winter 2012. I’ve been seeing this color for a while at American Apparel which didn’t mean much since they cater to hipsters. But when I walked into the Gap this holiday season and saw neon yellow everywhere I knew that the self-fulfilling trend forecast had come true! How much do I love this type of yellow?
I visited an abandoned sulfur mine situated in the center of a dormant volcano on White Island to view a super concentrated neon yellow, sulfur. Yes, I like to stare at colors and vacation to spots of geological interest.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.